Wednesday August 12, 2015 from 9:00 AM to 12:00 PM EDT
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Stop, Collaborate and Listen - NEFLIN (08/12/15) 

Identifying Partnerships to Strengthen Your Library's Relevance in the Community

Libraries are under pressure to demonstrate their value within their educational institutions and in their communities.  The University of North Florida is in the process of a rebranding project to update its image and to address concerns including student success, retention, and time to degree.  The presenters will propose skills to strengthen library relevance that are applicable to all libraries by using three simple steps:

  1. STOP - Evaluate where you are.  Assess your current practices and determine areas for improvement.
  2. COLLABORATE - Identify opportunities for partnerships with organizations or groups whose goals align with yours.
  3. LISTEN - Garner feedback from users via social media and other platforms such as surveys and user interactions. 

Presenters will demonstrate how librarians can incorporate these three steps into their library's marketing and outreach plan to help ensure that their library will remain relevant within their changing community for years to come.

Trainer: Maria Atilano, Lisandra Carmichael, and Catherine Silvers, University of North Florida

Maria Atilano is the Marketing and Outreach Librarian at the University of North Florida’s Thomas G. Carpenter Library in Jacksonville, Florida. She began working in academic libraries in 2002 as a student employee while studying at the University of North Carolina at Greensboro. Before becoming a librarian, Maria held staff positions as Library Services Specialist in Public Services and Sr. Library Services Associate in Special Collections at UNF. She graduated with her MLIS from Florida State University in 2012. Maria’s professional interests include social media, marketing, graphic design, student outreach, instruction, and reference services.

Lisandra R. Carmichael has been the Director of Public Services at the Thomas G. Carpenter Library at the University of North Florida (UNF) since summer 2013. Prior to working at UNF, she was the Associate Dean of University Libraries at the University of West Florida. Lisandra has worked in Florida academic libraries since 2006. Prior to moving to Florida, she worked at the University of Missouri-St. Louis, where she was the Head of Access Services. And before that, Lisandra distinguished herself as a veteran of the U. S. Air Force and as an educator.  She holds a master’s degree in Library Sciences and Information Technology from the University of Missouri at Columbia. Additionally, Lisandra is a doctoral candidate at The Florida State University’s (FSU) College of Communication & Information. Her research interests include succession planning in academic libraries, broadband adoption and deployment in rural communities, and Hispanic college students’ information seeking behaviors. Lisandra has dedicated the past 19 years to helping university constituents understand that value that the academic library brings to its parent institution by helping students and faculty successfully conduct research, teach and learn.

Cat Silvers is the First Year Outreach Librarian at the University of North Florida in Jacksonville, FL. She has worked in Academic Libraries since 2009 in a number of different roles, including the Overnight Coordinator of Florida State University Libraries. Cat graduated from Florida State University in 2007 with a Bachelor of Arts in Humanities, in 2009 with a Master of Arts in Art History and Museum Studies Certificate, and in 2010 with a MLIS. She is a member of ALA, ACRL, LLAMA, and NMRT and has presented at FLA & PLAN conferences and a FLVC meeting.

After this workshop, join NEFLIN's Outreach and Marketing Interest Groups for a "supergroup" meeting from 1:30 - 3:30 pm.  Members will share best practices for marketing outreach events and a discussion of how libraries market at outreach events.  Please join us!  This event is free for NEFLIN members only.  Registration is strongly encouraged.

Cost: NEFLIN classes are free of charge for Florida library staff. Registration is required for all classes and NEFLIN members get priority.

Cancellation Deadline is 9:00 am on Monday, August 10, 2015.
Otherwise, no show fees may apply. See all NEFLIN CE policies at