Online Content Marketing & Strategy - Getting Started, Making It Better: Webinar (02/18/16) 

If your library has been promoting itself online (blogs, social media, etc.), chances are it has seen very mixed results. Think it's time to make your library's online efforts more effective? You're probably right!  However, the majority of libraries don't have an online content marketing plan...and it shows. The next logical step is defining a content strategy. Find out what people really want online, how to further content reach, and how to re-purpose your content for different platforms. Get valuable tips that can help you create and better distribute content to attract and engage your library's audience. Discover how to move beyond just advertising and promotion (which people usually ignore).  Start getting a better handle on what your library should put effort into ,and how to make that effort count!

Learning outcomes:

• Learn the basics of putting together a content strategy
• Discover what kinds of content can better engage your library's audience
• Learn the importance of re-purposing content

Virtual Trainer: Laura Solomon

Laura Solomon, MCIW, MLS is the Library Services Manager for the Ohio Public Library Information Network and the former Web Applications Manager for the Cleveland Public Library. She has been doing web development and design for over fifteen years, in both public libraries and as an independent consultant. She also authored a statewide web site usability study in 2004 that evaluated the site of every public library in Ohio. She specializes in developing with Drupal, as well as in web code and accessibility standards. She is a 2010 Library Journal Mover & Shaker.  Her book Doing Social Media So It Matters:  A Librarian’s Guide was published in late 2010 and The Librarian’s Nitty-Gritty Guide to Social Media was published in 2013.  As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.

This is an online class. Access information will be emailed one week ahead.

Cost: NEFLIN classes are free of charge for Florida library staff. Registration is required for all classes and NEFLIN members get priority.

Cancellation Deadline is 9:00 am on Tuesday, February 16, 2016.
Otherwise, no show fees may apply. See all NEFLIN CE policies at http://www.neflin.org/training.