Online Content Marketing & Strategy - What's next?: Webinar (03/31/16) 

Having a content marketing strategy is just the beginning. Now…are you reaching the right audiences? Is what you're doing actually effective?  In this webinar, we're going to explore ways to improve your library's content marketing.  We'll discuss common mistakes that can make your content less appealing and how you can fix them.  We'll also consider different metrics for measuring content marketing success.  This workshop is for those who have taken the "Online Content Marketing & Strategy: Getting Started, Making It Better" webinar, and/or already have a content marketing plan for their library.

Learning outcomes:

• Learn the basics of doing a content audit
• Discover how to define specific audiences for your library's content
• Explore some common mistakes that may prevent people from engaging with your content
• Learn which metrics matter most when measuring effectiveness of content marketing

Virtual Trainer: Laura Solomon

Laura Solomon, MCIW, MLS is the Library Services Manager for the Ohio Public Library Information Network and the former Web Applications Manager for the Cleveland Public Library. She has been doing web development and design for over fifteen years, in both public libraries and as an independent consultant. She also authored a statewide web site usability study in 2004 that evaluated the site of every public library in Ohio. She specializes in developing with Drupal, as well as in web code and accessibility standards. She is a 2010 Library Journal Mover & Shaker.  Her book Doing Social Media So It Matters:  A Librarian’s Guide was published in late 2010 and The Librarian’s Nitty-Gritty Guide to Social Media was published in 2013.  As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.

This is an online class. Access information will be emailed one week ahead.

Cost: NEFLIN classes are free of charge for Florida library staff. Registration is required for all classes and NEFLIN members get priority.

Cancellation Deadline is 9:00 am on Tuesday, March 29, 2016.
Otherwise, no show fees may apply. See all NEFLIN CE policies at http://www.neflin.org/training.