How to Draw Attention to Your Library’s Social Media Posts: Webinar (02/16/17) 

Getting eyeballs on your social media content isn't easy or simple any more, and frustration is often inevitable. Learn what people look for in in the flood of online content, and what can actually drive them away. We'll talk about text, visuals, video and, yes, the dreaded but necessary consideration of putting money behind what you do! In this no-holds-barred webinar, we'll focus on the things that can make or break your social media efforts.

Learning Outcomes:

1. Understand content shock and the effect it has on your library’s social media work
2. Learn best practices for getting social media posts seen
3. Understand the data that may determine whether or not your library should be paying for reach

Virtual Trainer: Laura Solomon

Laura Solomon, MCIW, MLS is the Library Services Manager for the Ohio Public Library Information Network and the former Web Applications Manager for the Cleveland Public Library. She has been doing web development and design for over fifteen years, in both public libraries and as an independent consultant. She also authored a statewide web site usability study in 2004 that evaluated the site of every public library in Ohio. She specializes in developing with Drupal, as well as in web code and accessibility standards. She is a 2010 Library Journal Mover & Shaker.  Her book Doing Social Media So It Matters:  A Librarian’s Guide was published in late 2010 and The Librarian’s Nitty-Gritty Guide to Social Media was published in 2013.  As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.

This is an online class. Access information will be emailed one week ahead.

Cost: NEFLIN classes are free of charge for Florida library staff. Registration is required for all classes and NEFLIN members get priority.