Library Social Media During the Pandemic - Webinar (07/14/20 & 07/16/20)

IMPORTANT: This is a 2-part webinar that meets Tuesday, July 14 AND Thursday, July 16, from 10:00 - 11:30 AM, ET.
You must attend both sessions.

This webinar will focus on how to approach marketing public libraries online, across social media, in the current climate. Do we become more serious, more fun, post less often, more often? How do we frame messages so they have the most impact? What actually matters to our audiences right now?

In particular we'll look at Twitter, Facebook and Instagram. We'll discuss when and what to tweet, multimedia and images, and accessibility. We'll talk about tone during these very tricky times, and share examples of successful tweets, as well as focusing on what works to build engagement for library twitter accounts.

We'll also look at boosting engagement across Facebook, the largest social network in the world: how do we use it strategically and to get key messages to our users during the pandemic? Instagram is by far the most important newer platform for Libraries, and you don't need a good camera to make it work. We'll look at types of content, logistics, and tagging - plus a hack for posting to Instagram from laptops and PCs.

Virtual Trainer: Ned Potter

Ned Potter is an Academic Liaison Librarian at the University of York, and a Trainer for various organisations including the Bodleian, the NHS and the British Library in the UK, PiCS in Australasia, and of course NEFLIN in the US.

His book The Library Marketing Toolkit was published by Facet in 2012. Ned can be found online at ned-potter.com and on Twitter at @ned_potter.

This is an online class. Access information will be emailed one week ahead.

Cost: NEFLIN classes are free of charge for Florida library staff. Registration is required for all classes and NEFLIN members get priority.