Marketing & Outreach Interest Group (6/16/23)

When

Friday, June 16, 2023
1:00 - 2:00 pm, EDT

Add to Calendar

Where

This is an online event.

Contact

NEFLIN Staff
NEFLIN, Inc.
904-278-5620
training@neflin.org

Meeting Information

Join us on Friday, June 16th, at 1:00 pm, for our next Marketing & Outreach Interest Group meeting!

If your library is like most, you and your staff are pumping out paper promotions, and it might seem like it's never going to stop. If you're tired of seeing desks cluttered with piles of flyers, bookmarks, half-sheets and more, maybe with spelling errors, time changes, too much text, then you do NOT want to miss Pioneer Library Systems' Kelly Sitzman and Aiden Street at this month's marketing meetup!

As Kelly and Aiden say, "It's not about the paper, it's about the delivery." Hear how Kelly, Aiden and their team have been shifting staff at Pioneer (Oklahoma's Library of the Year for 2023) away from piles of paper to conversations, print-on-demand, and digital promotion. They'll share how they were able to increase active card use and market penetration, and had record-breaking summer engagement, all while reducing paper collateral.

Guest Speakers: Kelly Sitzman and Aiden Street

Kelly Sitzman is the Director of Communications & Employee Development for Pioneer Library System in Norman, Oklahoma. She oversees the brand strategy and staff training for PLS’s three-county system. Kelly graduated from the University of Oklahoma in 2015 with an MLIS in Library and Information Studies. Kelly is a graduate of the ALA Leadership Institute, Oklahoma Library Association (OLA) Gold Leadership Institute, and civic leadership programs. She was recognized as OLA's Outstanding New Librarian, awarded "NEXT Under 40" by the Norman NEXT young professionals group, and named a Journal Record Achiever Under 40. She currently serves as the ALA Chapter Councilor for the Oklahoma Library Association.

Aiden Street is an Associate Director for the Pioneer Library System in Norman, Oklahoma. She oversees the branch operations for nine branches of PLS’s three-county system. Aiden graduated from the University of Oklahoma with an MLIS in Library and Information Studies and received her undergraduate degrees from the University of North Florida and the University of South Florida. Aiden is a graduate of the PLA Leadership Institute, MPLA Leadership, Oklahoma Library Association (OLA) Gold Leadership Institute, and several civic leadership programs including Leadership Oklahoma. She has been recognized as a Library Journal Mover and Shaker, as a University of Oklahoma School of Library Science Outstanding Alumni, and is the recipient of the OLA Special Projects Award and an Urban Libraries Council Special Honors: Serving Communities in Crisis award for her work with disaster recovery and financial literacy programming. She is a three time recipient of the ALA FINRA Smart Investing @ your library grant and currently serves as a member of the Oklahoma Library Association Advocacy Committee and is active in ALA, PLA and OLA

Interest Group Facilitator: Chris Boivin

In nearly 30 years in marketing and communications, there aren’t many marketing mistakes Chris Boivin hasn’t made, or marketing frustrations he hasn’t encountered. But he’s learned from everything and it’s taken him to leadership positions across several industries including health insurance, consumer data, grocery data, credit unions, and public libraries. As the marketing director at Jacksonville Public Library, Boivin and his team help library customers solve their problems so they can become the heroes of their own stories. To continuously learn more about and give more to library marketing, Boivin founded the Library Marketing Book Club (www.librarymarketingbookclub.org), is secretary of the Library Marketing Communications Group board, which manages library marketing’s premiere annual event: the Library Marketing Communications Conference (www.librarymarketingconference.org), and is proud to facilitate NEFLIN’s Library Marketing Interest Group.