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Wednesday, November 1, 2023 from 10:00 AM to 11:30 AM EDT
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This is an online event.



How to Effectively Influence and Persuade Others - Webinar (11/01/2023)

At work, we frequently need to influence the behavior and decision making of peers, reports and superiors and persuade others to agree with our ideas and point of view. Whether upwards or sideways within your own organization, or with patrons or suppliers, there will be times when you want people to see things from your point of view. This course will increase your awareness of the impact you have on others and help you to develop practical skills and techniques to become a more proficient influencer and persuader.

You will learn

  • To identify your existing influencing style and preferences
  • To better understand others’ styles and ‘hot buttons’: their perceptions and expectations
  • What communication style and approach works best for you
  • The role of nonverbal communication when influencing
  • Assertive communication practices
  • How to expand your sphere of influence
  • Effective listening and questioning techniques
  • “Persuasive” language
  • How to increase your emotional intelligence to higher levels

Virtual Trainer: Michael Clark


Michael Clark has an extensive background in management and supervisory development, quality improvement efforts, facilitation of strategic planning sessions and executive retreats, and one-on-one executive coaching. He worked as a Training and Performance Improvement Director for various State of Florida agencies for many years and has been the Owner/President of MRC Consulting for fifteen years. He has designed numerous training programs using the Instructional Systems Design Methodology, and has delivered over 2000 seminars, workshops, and presentations covering a diverse set of topics, with a focus towards developing leadership skills for managers and supervisors. Michael has also led the NEFLIN Management Training Institute for several years.

Mr. Clark has earned a BS in Experimental Psychology, a M.Ed., and has completed the course work for a Ph.D. in Educational Administration with an emphasis in Instructional Systems Design Methodology at Florida State University.

This is an online class. Access information will be emailed one week ahead.

Cost: NEFLIN classes are free of charge for Florida library staff. Registration is required for all classes and NEFLIN members get priority.

This project was funded either under the provisions of the Library Services and Technology Act from the Institute of Museum and Library Services or the Library Cooperative Grant program. Florida’s LSTA and LCG programs are administered by the Department of State’s Division of Library and Information Services.

For FY2022-23, the total state and federal budgets for NEFLIN's programs are $688,109. 42% of the total costs ($288,109) are supported by federal funds, and 58% of this program ($400,000) is supported by state funds.