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Thursday, February 1, 2024 from 10:00 AM to 11:30 AM EST
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This is an online event.



Strategic Marketing in Campaigns - Webinar (02/01/24)

This is a hands-on and interactive workshop which breaks library marketing down into manageable chunks, free from gimmicks. Above all the focus is on tying your library promotion together into effective marketing campaigns.

We'll look at marketing strategically as a non-profit organisation, and then work on segmenting your audience and tailoring messages for each group. We'll also look at how to distribute your messages via social media and other channels, before tying everything together in a strategic marketing plan. Delegates will get a template marketing campaign document to work on in the session and then take back to their own institutions to develop.  

Everything in this training is designed to be applicable right away, whether you want to better communicate the value of a particular service, or to market your entire library. 

Virtual Trainer: Ned Potter

Ned Potter is Faculty Engagement Manager: Community & UX at the University of York, and a Trainer for various organizations including the University of Oxford and the British Library. He has run library workshops across four continents, including with NEFLIN since 2016, and his presentations have been viewed over 2.5 million times online. His book The Library Marketing Toolkit was published by Neal-Schuman in 2012. Ned can be found online at ned-potter.com and on Bluesky at @nedpotter.bsky.social

This is an online class. Access information will be emailed one week ahead.

Cost: NEFLIN classes are free of charge for Florida library staff. Registration is required for all classes and NEFLIN members get priority.

This project was funded either under the provisions of the Library Services and Technology Act from the Institute of Museum and Library Services or the Library Cooperative Grant program. Florida’s LSTA and LCG programs are administered by the Department of State’s Division of Library and Information Services.

For FY2023-24, the total state and federal budgets for NEFLIN's programs are $694,693. 42% of the total costs ($294,693) are supported by federal funds, and 58% of this program ($400,000) is supported by state funds.