Thursday December 6, 2012

11:00 AM to 1:30 PM EST

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Columbia Business School
Uris Hall: Room 307
3022 Broadway
New York, NY 10027

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Columbia-Harlem SBDC

Free Workshop

"No Fluff: Power Your Email Marketing"

It is no secret that most businesses use email marketing as a lead generation tool. However, it has become harder and harder to stand out in someone’s inbox.  This session will dig deeper into why it is still a critical tool to leverage in your marketing plan and discuss sending out emails that will lead to increased opens, click thrus, conversions and more!

Attendees will learn…..

  • The benefits of email marketing
  • How to discover and write content that will market better
  • Running testing strategies for how you send including subject lines, list segmentation, frequency and more.
  • Evaluating your data post send.
Derrick M. Guest is the CEO, Griot's Roll Film Production Inc. 

Ruben Quinones is the Director of New Media @ Path Interactive where he provides forward thinking leadership for the company’s social media marketing processes and is the lead for client Facebook marketing programs. Additional responsibilities includes strategic consulting, key project management for client digital strategy and execution. Ruben is also a Adjunct professor @ NYU teaching “Facebook Marketing“, and “Examining Social Media Networks for Brand Value”, courses in the Digital Media Marketing Certificate Program. A seasoned online marketing professional, prior to joining Path Interactive, Ruben’s related experience includes founding and marketing a one of the Internet’s first vertical search directories, directed at property managers, and was an advertising internet consultant for Verizon Information Services for national and regional brands.