It is no secret that most businesses use email marketing as a lead generation tool. However, it has become harder and harder to stand out in someone’s inbox. This session will dig deeper into why it is still a critical tool to leverage in your marketing plan and discuss sending out emails that will lead to increased opens, click thrus, conversions and more!
Attendees will learn…..
Ruben Quinones is the Director of New Media @ Path Interactive where he provides forward thinking leadership for the company’s social media marketing processes and is the lead for client Facebook marketing programs. Additional responsibilities includes strategic consulting, key project management for client digital strategy and execution. Ruben is also a Adjunct professor @ NYU teaching “Facebook Marketing“, and “Examining Social Media Networks for Brand Value”, courses in the Digital Media Marketing Certificate Program. A seasoned online marketing professional, prior to joining Path Interactive, Ruben’s related experience includes founding and marketing a one of the Internet’s first vertical search directories, directed at property managers, and was an advertising internet consultant for Verizon Information Services for national and regional brands.