Karen Adams 


Saturday April 30, 2011 at 8:00 AM EDT
Sunday May 1, 2011 at 5:00 PM EDT

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Bergdorf Goodman 
754 5th Avenue
Fragrance & Beauty - Lower Level
New York, NY 10019

Driving Directions 
Perfume Bottles

Spring Fling Sniffapalooza!

Saturday, April 30 - Sunday, May 1 in NYC!

Dear Fragrance Friends,


In three short weeks, fragrance lovers from around the globe will be gathering in NYC for the most spectacular scent event of the season,  Sniffapalooza Spring Fling! We are thrilled to announce the premiere of several fragrances at Sniffapalooza Spring Fling!


Here's a sampling of the scents you'll discover: Be the first to indulge in the Jouany Collection and meet Christophe Jouany as he takes us on an olfactory voyage to the exotic cities that inspire his scents. Share in the unveiling of Eau Eternelle, the first creative effort of Sabine Poncet, designer of fragrance and fashion accessories. Marvel at the latest creation of perfumer Neil Morris, Asea, inspired by a past cruise and the fresh, briny scent of the sea. (We'll also get a special presentation of some of Neil's 'vault' fragrances!) Explore So Oud, from famed perfumer Stephane Humbert Lucas; three new 'secret' scents from Maitre Parfumeur et Gantier; the newest sensual offering from Agent Provacateur, L'Agent; the much-talked-about Not a Perfume from Juliette has a Gun; the aromatherapy in a little black dress philosophy of 21 Drops; Fougere Royal, presented by members of Houbigant family!; and the latest masterpieces from perfumer Dawn Spencer Hurwitz... Vert Pour Madame, Bancha Extreme, and 1,000 Lilies edp!   

 SATURDAY, April 30

 8:15-10:00am: The famous private Breakfast with exclusive speakers and presentations at Bergdorf Goodman.  

 PLEASE NOTE: Breakfast limited to the first 65 guests to sign up and is SOLD OUT!

 10:00am-12:00pm: Sniffing time on the beauty floor at BG, meet special guests & presenters from the breakfast, exclusive offers, makeup artists, the BG raffle & those legendary gift bags!

 12:15-2:30pm:  Prix Fixe lunch at Master Chef Alain Ducasse's Benoit. Special guest speakers & presentations, & Sniffapalooza Lunch Loot Goody Bags!

 2:45-4:00pm:  Sniffing at Henri Bendel, with special guests, refreshments, and the exclusive special Sniffapalooza GWP!

 4:15-5:15pm: Sniffing the newest custom creations, Blue Escapade 24, Camelia 209, and Jazzy Riviera 210 at the Krigler Perfumery at The Plaza! Meet Ben Krigler, nibble treats, and sample the line.

 5:15-6:30pm: Explore Plaza Beauty, the luxurious sensory emporium, on the lower level of The Plaza. Special guests, refreshments, sampling, gifts!

  SUNDAY, May 1

 10:00-11:00am: The famous Brunch & Sniffing at Bond No. 9, sample the fabulous new scent, Madison Square Park, preview  gift sets, and take home custom gift bags.  15% discount on all purchases!

 11:00am-5:00pm: Open House sniffing at Le Labo. Meet the Le Labo team, check out the vintage candles collection, & premier their newest scent, Santal 22. Have your purchases custom-labeled!

 11:30-12:15pm: Sniffing at MiN NY, with special guest perfumers, sampling, intoxicating refreshments, gifts. Meet Creative Team Mindy, Chad and Levi. 10% discount on all purchases!

 12:30-2:30pm: Prix Fixe lunch at Soho hot-spot Barolo, with our exclusive EAU de Sniffapalooza Showcase (Emerging Artisans Uncorked!)  Party favors!

 3:00-6:00pm: Bleecker Street Scent Tour!

Discovery and sniffing at Enfleurage - Meet owner Trygve and peruse the oudhs and essential oils just procured on a recent trip to the Middle East. Explore the world of Fresh - Meet the team and sample the blends of this creative and prolific line. Enter the fragrant and luminous universe of Diptyque - Experience their exquisite fragrances and much-lauded candles, and sample their newest masterpiece, 34 Boulevard St. Germain.


The rates for Sniffapalooza Spring Fling are as follows:

 Saturday, 4/30: $90 covers event, luncheon & assorted special treats too numerous to mention! (BG breakfast only if you are one of the first 65 people to sign up and is SOLD OUT!)

 Sunday, 5/1: $90 covers event, brunch at Bond No. 9, luncheon, & a multitude treats!

 Full weekend: $180 covers events 4/30 and 5/1, lunches both days, the brunch on Sunday, assorted treats as detailed above, and the BG breakfast.  (BG breakfast on Saturday only if you are one of the first 65 people to sign up and is SOLD OUT!)


A portion of each registration fee will be donated to a very special charity - The Libby Ross Breast Cancer Foundation.


Viva La Sniffa, Baby!



Karen Dubin - Founder & Director

Karen Adams - Executive Operations Manager