Bergdorf Goodman Autumn 


Karen Adams


Sunday October 14, 2012 from 9:30 AM to 6:00 PM EDT

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Molton Brown
128 Spring St
New York, NY 10012

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Register Now for Sniffapalooza Fall Ball 2012!

Saturday, Oct. 13 - Sunday, Oct. 14 in NYC!

Dear Fragrance Friends,

Response has been amazing for the most incredible scent adventure known to humankind - the TWO-DAY Sniffapalooza Fall Ball in NYC!  Mark your calendars - the dates are Saturday, October 13 & Sunday, October 14 - because space is filling up and you do not want to miss this spectacular scent event! We are particularly excited because this is the largest launch season ever - with offerings from several new artisanal niche brands, as well as the latest masterpieces from much-loved, favorite fragrance houses.  


Here's our itinerary-in-progress, with lots of special surprises in the works. Many details will be added, and we'll update you in the coming weeks!


Guests we're in the process of scheduling for appearances, & more to come:


Caroline Pieper-Vogt of Scent Marketing Institute; Musette from Perfume Posse; Alyssa Harad, author of Coming to My Senses; William Reith of Ramon Monegal Barcelona; Francois Damide of Jacomo; Sylvie Ganter of Atelier Cologne; Ayala Moriel of Ayala Moriel Parfums; Bethany Di Napoli of 8 Count Fragrances; Sam Boye of Atmysphere Scents; Candice Sabatini, Editorial Director & Fragrance Editor of Beauty News NYC; Sue Phillips of Scenterprises; Mark Behnke of CaFleureBon; Adelaide Farah of Beauty Fashion Magazine; Joe Garces of Robert Piguet; Anne-Laure Marchal of Caron; Tom Crutchfield of Annick Goutal; Jason Beers of Guerlain; and scads of others!


SATURDAY, October 13 - SOLD OUT! Please contact us for other options! 


8:15-10:00am: The famous private Breakfast with exclusive speakers and presentations at Bergdorf Goodman.  


10:00am-12:00pm: Sniffing time on the beauty floor at BG, meet special guests & presenters from the breakfast, exclusive offers, makeup artists, the BG raffle & those legendary gift bags!


12:30-2:30pm:  Prix Fixe lunch at The Warwick Hotel's Murals on 54 Restaurant - Special speakers & presentations and Sniffapalooza Lunch Loot!


2:45-4:00pm:  Sniffing at Henri Bendel, with special guests, perfumers, refreshments, and the spectacular custom Sniffapalooza GWP!


4:15-5:15pm: Exclusive presentation at Krigler Perfumery at The Plaza! Meet Ben Krigler, relax with a glass of wine, and sample the line.


5:15-6:30pm: Stroll over to Bond No. 9 on Madison - discover their newest creation, Manhattan, view the entire collection, take home samples, 15% discount on all purchases!


SUNDAY, October 14


9:00-10:30am: We'll visit with our friends at Molton Brown - Nibble light edibles, sip an intoxicating libation, attend a mini-master class, premiere the new Valbonne, and experience their entire range. Special token of appreciation for all guests and an exclusive Sniffapalooza GWP!


Open House sniffing at Le Labo, all day long! Meet the Le Labo team, check out the collection, those fabulous candles, the world's most magnificent laundry wash... & have your purchases custom-labeled!


10:30-11:30am: Explore the fragrant world of Atelier Cologne! Discover Elizabeth Street's newest jewel - experience the collection, premiere the new Rose Anonyme and Vetiver Fatale,  and meet the creators of the brand. Take home samples, and have your purchases engraved!


Open House sniffing at MiN NY all WEEKEND long! With sampling, refreshments, & special gifts. Meet curators Mindy & Chad.  


12:30-2:30pm: Prix Fixe lunch at Soho hot-spot Barolo, with EAU de Sniffapalooza Showcase (Emerging Artisans Uncorked!)  & party favors!


Special Visit to Osswald  - NYC's newest niche scent emporium!


3:00-6:00pm: Bleecker Street Scent Tour


Explore the world of Fresh - Meet the team and sample the blends of this creative and prolific line!


Enter the fragrant and luminous universe of Diptyque - Experience their exquisite fragrances and much-lauded candles, and sample their newest masterpiece, Volutes, and the new EDP collection!


Visit Bond No. 9's West Village emporium and get a sneak peek at their latest launch, Manhattan, take away samples galore, and enjoy a 15% discount on all purchases!


Sashay into Jo Malone's newest shop, and learn the art of fragrance combining! Premiere the new Blackberry & Bay, view the full collection, and bring home samples!


Discover the world's only free-standing NARS boutique, because sometimes you just have to stop and smell the makeup! Learn how to get the perfect smoky eye and the iconic red lip, preview Fall's latest colors, get personalized demos, and take home samples!


The rates for Sniffapalooza Fall Ball are as follows:


Saturday, 10/13:    SOLD OUT! Please contact us for other options!


Sunday, 10/14: $95 covers event & luncheon & assorted special treats!


A portion of each registration fee will be donated to a very special cause - The High School of Fashion Industries!


If you've attended a Sniffapalooza before, you know what an incredible experience awaits you... if you haven't, you're in for the time of your life!


We can't wait to see all our old friends again and meet our new ones!


Viva La Sniffa, Baby!



Karen Dubin - Founder & Director

Karen Adams - Executive Operations Manager