Saturday April 30, 2016 at 9:00 AM EDT
Sunday May 1, 2016 at 6:00 PM EDT

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Bergdorf Goodman 
754 Fifth Avenue
New York, NY 10019

Driving Directions 


Karen Adams 

Sniffapalooza Spring Fling! Saturday, April 30 - Sunday May 1, 2016 in NYC! 

Dear Fragrance Friends,


As winter's whipping winds give way to spring's balmy breezes, we're dreaming of cherry blossoms,  al fresco dining, and the most incredible sensory adventure known to humankind - Sniffapalooza Spring Fling 2016 in NYC! Mark your calendars - the dates are Saturday, April 30 & Sunday, May 1 - for the TWENTY FOURTH edition of our spectacular scent event!
For those of you who are just joining the Sniffapalooza family, the Sniffapalooza Spring Fling is an entire weekend crammed full of olfactory and multi-sensory experiences. You'll come away from the weekend with new knowledge, new friends, lots of new goodies, and a new perspective on a fragrant life. There's nothing else like it on the planet! 

Guests we're in the process of scheduling for appearances, & more to come:

Alessandro Brun & Riccardo Tedeschi of Masque Milano, Stefania Squeglia of Mendittorosa Odori d'Anima; Aggie Burnett of Nomaterra; Caroline Fabrigas & Abby Wallach of Scentinvent Technologies; Shalini of Shalini Parfum; Francoise Alessi of Annick Goutal; Barbara Herman of Eris Parfums; Mary Orlin of WineFashionista; Mark Behnke of Colognoisseur; Lyn Leigh & Mary Ellen Lapsansky of the Perfumed Plume Awards; Hiro Nakayamah of Project Felicia; Teri Johnson of Harlem Candle Company; Francois Damide of Parfumerie de France; Irina of Phoenix Botanicals; Gerard Camme & Ross Barry of Atelier Cologne; Tom Crutchfield of Roja Parfums;  Kelly Fraser of Antica Farmacista, Reps from Diana Vreeland Parfums, Houbigant, Guerlain, Robert Piguet, Creed, Jo Malone,  Clive Christian, Bottega Veneta, Donna Karan, Molton Brown, Lubin,  The Third Man, A Dozen Roses, Maison Francis Kurkdjian, Givenchy, Jean Patou, Chanel & Chanel Les Exclusifs, Diptyque, Caron,  Aerin;  Estee Lauder, Prada, Van Cleef & Arpels, Le Labo,  Kiehls, Chloe, Fresh, Apothia,  Amouage, Sisley, Hermes, Jul et Mad; Balenciaga,  By Kilian, L'Artisan Parfumeur,  Fornasetti, Slumberhouse, Kerosene, Keiko Mecheri, Judith Leiber,  Undergreen,  Au Pays de La Fleur D'Oranger, Tola, Mancera, Laboratorio Olfattivo, JAR, Annick Goutal, Volnay, NEST,  Serge Lutens, Olfactive Studio , MEMO Paris, Ex Nihilo, Regime des Fleurs, Miu Miu, Armani Prive, Blocki, Laura Mercier, Hermes, Charenton Macerations, Monsillage, Isabey, and scads of others!


FRIDAY, April 29
6:00 - 9:00pm: Jump-start the weekend with an awesome party for Sniffapalooza at Twisted Lily! Cocktails, delectable edibles, meet special guests, sampling, exclusive perks! Experience exquisite scents by Masque Milano, Corso Como, I Profumi di Firenze, Fornasetti, Maria Candida Gentile, Rubini, Lorenzo Villoresi, Nishane, Room 1015, Xerjoff, Orto Parisi, Eau d'Italie, Nasomatto, Peccato Originale, L'Artisan Parfumeur, DS Durga, Euphorium Brooklyn, Apoteker Tepe, Olfactive Studio, Montale, Andrea Maack and lots more! Please RSVP to info@twistedlily.com
SATURDAY, April 30
9:00am - 11:00am:  A customized, private hour of discovery from 9:00am-10am at the extraordinary Bergdorf Goodman!  We are invited at 9am into their elegant, marbled halls before the rest of the world may enter, and then stay on until 11:00am to continue our beautiful journey. Counter presentations of exclusive Spring Fragrance Launches, special guest perfumers, samples, GWPs!
11:30pm -12:30pm: Our friends from Associazione Caterina, ambassadors of the Italian Artistic Perfumery Movement, are flying over from Italy for a round-table panel discussion on the history of Italian perfumery and the current renaissance Italian brands are enjoying! Join us at the fabulous Brasserie 8 and meet  Alessandro Brun and Riccardo Tedeschi of Masque Milano, as well as other members of this respected society. You don't want to miss this!
12:30pm - 3:00pm: Delicious Prix Fixe Luncheon (including glass of wine!) at Brasserie 8 1/2! Special speakers & presentations & exclusive Sniffapalooza Lunch Loot gift bags! 
3:00pm - 4:30 pm: Private presentation at Molton Brown's newest flagship boutique on Madison & 59th St! Sample the full range of amazing bath, body & lifestyle products, and premiere the new Dewy Lily of the Valley & Star Anise Collection. Delicious nibbles, customized token of appreciation and an exclusive Sniffapalooza GWP!
4:00 - 5:30pm: Visit Penhaligon's brand-new Rockefeller Center flagship store! Experience the full collection, learn the history of this cult-favorite fragrance house, and take home samples!  Get the scoop on the newest masterpiece, Equinox Bloom! 15% discount for Sniffapalooza, and charming Equinox Bloom Tea Cup and Saucer with any purchase! 
6:00pm - 8:00pm: An awesome fragrance-infused, cocktail-laden party... we're still working out the details, stay tuned!!
9:30am - 11:30am: Kick off the day with a private visit to the ANNICK GOUTAL boutique, Bleecker Street's fabulous new French fragrance & skincare emporium! Indulge in breakfast treats, enjoy a mini Master Class with Francoise Alessi, and sample the new Rose Pompon. 15% discount, samples, and exclusive promotions & gifts for Sniffapalooza! 
10:30am - 1:00pm: Open House sniffing at Le Labo! Meet the Le Labo team, get a sneak sniff of their latest creation, check out those fabulous candles & the world's most magnificent laundry wash... & have your purchases custom-labeled!
10:30am - 1:00pm: Open House sniffing at Atelier Cologne, Elizabeth Street's newest jewel! Experience the latest launches, meet the brand creative team, take home samples, and have your purchases engraved!
10:30am - 1:00pm: Open House sniffing at Red Flower! Meet the team and explore their botanically based, 100% vegetarian and paraben-free flower body washes, lotions, shampoos, and conditioners, and organic perfumes and oils, too!
1:00pm - 3:00pm: Prix Fixe Five Course Luncheon (glass of wine included!) at Little Italy favorite, La Mela! Mark Behnke of Colognoisseur hosts our EAU de Sniffapalooza Showcase (Emerging Artisans Uncorked!). Special guests, premieres of new brands, treats & party favors!
3:00pm - 6:00pm - Open House multi-sensory experience at Harney & Sons Fine Teas!  Stop in at this cult-favorite Soho Shop for a Tea Tasting and discover all the amazing scents and flavors! Explore their Candle Collection with scents inspired by the aromas of infusing teas! Special Sniffapalooza 20% discount on teas and candles!
3:00pm - 6:00pm: Open House sniffing at the Byredo Flagship Store, their first boutique outside of Stockholm! We'll discover their latest fragrance masterpieces, and the stunning leather goods collection. Refreshments, GWP's & lots of samples!
3:30pm - 5:00pm: Custom Fragrance Creation Session at  NYC's newest fragrance experience, The Scentarium! Must pre-register, special rates for Sniffapalooza! Join founder & fragrance expert extraordinaire Sue Phillips as she takes you on a journey through her personal world of custom fragrance creation and make your own bespoke scent. The Scentarium has become a space for education, enlightenment, & creativity! $35.00 deposit applied to your fragrance purchase of $90.00 or more includes a Scent Personality Quiz and evaluation of different blends to design your own signature scent. Enjoy beverages, wine and tasty treats... and come away with an exquisite personal fragrance! RSVP to info@scenterprises.com

The rates for Sniffapalooza Spring Fling are as follows:  
Friday Evening, 4/29: Complimentary with RSVP Confirmation
Saturday, 4/30: $105.00 covers event & luncheon & assorted special treats
Sunday, 5/01: $105.00 covers event & luncheon & assorted special treats
Full Weekend: $210.00 covers events 4/30 and 5/01, luncheons both days and assorted treats as detailed above. 

A portion of each registration fee will be donated to a very special charity, KEEN (Kids Enjoying Exercise Now.) KEEN's mission is to provide free recreational opportunities to children and young adults with disabilities by pairing them with trained volunteers for fun, non-competitive activities. 
If you've attended Sniffapalooza before, you know what an incredible experience awaits you...if you haven't, you're in for the time of your life! 

Disclaimer: Team Karen cannot be responsible for any addictions to Sniffapalooza, or withdrawal symptoms that may result after the event is over. If such symptoms occur, go immediately to the nearest fragrance counter! 

We can't wait to see all our old friends again and meet our new ones!

Viva La Sniffa, Baby!

Karen Dubin - Founder/ CEO
Karen Adams - COO