Saturday, October 28, 2017 at 9:00 AM EDT
Sunday, October 29, 2017 at 6:00 PM EDT

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Bergdorf Goodman 
754 Fifth Avenue
New York, NY 10019

Driving Directions 


Karen Adams 

 Sniffapalooza Fall Ball 2017!

Friday, 10/27 - Sunday, 10/29 in NYC!


Dear Fragrance Friends,

The leaves are changing colors, there’s a chill in the air, and that can only mean one thing - it’s almost time for Sniffapalooza Fall Ball 2017 in NYC! Mark your calendars - the dates are Friday, October 27 -  Sunday, October 29 - for the TWENTY SEVENTH edition of our spectacular scent event! 

For those of you who are just joining the Sniffapalooza family, the Sniffapalooza Fall Ball is an entire weekend crammed full of olfactory and multi-sensory experiences. You'll come away from the weekend with new knowledge, new friends, lots of new goodies, and a new perspective on a fragrant life. There's nothing else like it on the planet! 

Guests we're in the process of scheduling for appearances, & much more to come: 

Nick Arauz of Caswell Massey; Ruth Sutcliffe of The Scent Guru Group; Francoise Alessi of Annick Goutal; Shakir Ahmed of Habibi; David Ecker; Mark Behnke of Colognoisseur; Stephen Dirkes of Euphorium Brooklyn, Joyce Lanigan of Raw Spirit; Rhona Stokols & Darryl Do of Perfumarie; Frederic Jacques and Jean Claude Delville of The Society of Scent; Amy Marks McGee of Trendincite; Sandy Carr of Blue Hill; Corey Huggins of Crème de Culture; Rodney Hughes of Therapeutate; Sue Phillips of Scenterprises; Hope Freeman and Jay McSherry of Nateeva; Ross Barry of Atelier Cologne; Tom Crutchfield of Roja Parfums; Irina Adam of Phoenix Botanicals; Carissa Barrett of Byredo; Reps from Malin + Goetz, Cire Trudon, Red Flower, Bottega Veneta, Buly Paris, Initio, The Fragrance Kitchen, Diana Vreeland Parfums, Houbigant, Tom Ford, Guerlain, Robert Piguet, Creed, Jo Malone, Clive Christian, BottegaVeneta, Donna Karan, Molton Brown, A Dozen Roses, Maison Francis Kurkdjian, House of Sillage, Givenchy, Jean Patou, Chanel & Chanel Les Exclusifs, Diptyque, Caron,  Aerin;  Estee Lauder, Prada, Van Cleef & Arpels, Le Labo,  Kiehls, Chloe,  Amouage, Sisley, Hermes, Balenciaga,  By Kilian, L'Artisan Parfumeur,  Fornasetti, Slumberhouse, Kerosene, Judith Leiber,  Undergreen, Tola, Gallivant, Masque Milano, Mancera, Laboratorio Olfattivo, JAR, Annick Goutal, Volnay, NEST,  Olfactive Studio , MEMO Paris, Ex Nihilo, Regime des Fleurs, MiuMiu, Armani Prive, Blocki, Laura Mercier, Room 1015, Charenton Macerations, Monsillage, Isabey, and scads of others! 

And we've got special Sniffapalooza Hotel Rates at the Arlo NoMad!


FRIDAY, October 27

5:00pm - 9:00pm: Twisted Lily jump-starts the weekend with an unforgettable party for Sniffapalooza. Cocktails, delectable edibles, special guests, giveaways and special one-night only deals and exclusive perks! You'll discover the newest exclusive releases and experience exquisite scents by Heretic Parfums, Ormonde Jayne, Byredo, D.S. & Durga, Nasomatto, Comme des Garcons, Mendittorosa, Gallivant, Apoteker Tepe, CB I Hate Perfume, Blackbird, Nishane Istanbul, Elizabeth and James, Timothy Han Editions, Tauer, Euphorium Brooklyn, Robert Graham, Keap Brooklyn, Mad et Len, Nicolai, UNUM, Cire Trudon, Carner Barcelona, Cinnamon Projects, Berdoues, Montale, Masque Milano, Malin + Goetz and so many more. Get ready to sniff yourself into a frenzy. Please RSVP to info@twistedlily.com

SATURDAY, October 28

9:00am - 11:30am:  A customized, private hour of discovery from 9:00am-10:00am with special presentations at the extraordinary Bergdorf Goodman!  We are invited into their elegant, marbled halls at 9:00am - before the rest of the world may enter - for curated presentations at 9:15 with Bottega Veneta, 9:30 with Creed, and 9:45 with Initio, and then we'll stay on until 11:30am to continue our beautiful sniffing journey. Counter offerings of exclusive Fall Fragrance Launches, special guest perfumers, samples, GWPs!

12:00pm - 12:30pm: Special Edition: Nateeva– Birth of a Brand

Join us at the fabulous Brasserie 8 ½ for an intimate conversation with Nateeva founders Hope Freeman and Jay McSherry, and go behind the scenes of this independent artisanal fragrance brand inspired by their personal travels to exotic locations. Learn about their creative process, the challenges of building their brand from passion, and experience the ingredients they’ve utilized in their latest creation. You can’t miss this!!

1:00pm - 3:00pm: Delicious Prix Fixe Luncheon (including glass of wine!) at Brasserie 8 1/2. Special speakers & presentations & exclusive Sniffapalooza Lunch Loot gift bags! 

3:00pm - 4:30 pm: Celebrate Fall at Molton Brown's Flagship Boutique on Madison & 59th St! Sample the full range of amazing bath, body & lifestyle products, and premiere the newest launch,  Russian Leather. Delicious nibbles,customized token of appreciation and curated Sniffapalooza GWP!

4:00pm - 5:30pm: Savor the exquisite aromas and sip something bubbly at the gorgeous Annick Goutal Madison Avenue Flagship! Experience the new Nuit et Confidences, and join Store Directrice Francoise Alessi for inspired snacks, sampling, and exclusive gifts and promotions for Sniffapalooza!

4:00pm – 5:30pm: You are cordially invited for a private visit to Diptyque’s fabulous Madison Avenue emporium! Enjoy delicious treats and a mini Master Class with Boutique Manager Neil-Christian Williams, marvel at those iconic candles, and sample the new releases. Extraordinary perks and gifts just for us!

6:00pm - 8:00pm: An awesome fragrance-infused, dessert-pairing cocktail party at the sublimely chic BYREDO Flagship store in Soho! Be among the first to try the new Velvet Haze, which has already garnered cult status! Amazing Chef Tessa Liebman will be pairing dessert creations to Velvet Haze’s top, heart and base notes for an incredible multi-sensory experience. Champagne will be flowing, and samples abound!

SUNDAY, October 29

10:00am – 12:30pm: Open House sniffing at Malin + Goetz! Visit their newest boutique and experience the vast range of skin, hair & body care products, and those amazing single note fine fragrances! Indulge in breakfast bites, and take home samples!

10:30am – 12:30pm: Open House sniffing at Atelier Cologne! Enjoy a morning cocktail and experience the latest masterpiece, Café Tuberosa! Meet the brand creative team, take home samples, and have your purchases engraved!

11:00am – 12:30pm: Open House sniffing at Ciré Trudon! Founded in 1643, Cire Trudon is the world’s oldest candle-maker, and we have special entrée into their first store outside of Europe! Discover the legendary candles, and premiere Maison Trudon’s very first collection of fine fragrances! Enjoy scented wax cameos as a gift with candle purchases, and a plethora of fragrance samples are yours with a fragrance purchase!

11:00am – 12:30pm: Open House sniffing at Le Labo! Meet the Le Labo team, get a sneak sniff of their latest creation, check out those fabulous candles, the City Scents,  their new Body, Face, Hair products and Men's Grooming line... & have your purchases custom-labeled!

11:00am – 12:30pm: Open House sniffing at Red Flower! Meet the team and explore their botanically based, 100% vegetarian and paraben-free flower body line, haircare, candles and organic perfumes! Receive $20 off purchases of $100, and take home a gift of selected travel items with all purchases… a great opportunity to stock up on seasonal scents like Moroccan Rose, Japanese Peony and Indian Jasmine before they are spirited away to the vault!

1:00pm - 3:00pm: Prix Fixe Five Course Luncheon (glass of wine included!) at Little Italy favorite, La Mela! Mark Behnke of Colognoisseur  and fragrance-lover and specialist extraordinaire David Ecker host our EAU de Sniffapalooza Showcase (Emerging Artisans Uncorked!) Special guests, premieres of new brands, treats & party favors!

3:30pm - 6:00pm: Open House sniffing at the Byredo Flagship Store, their first boutique outside of Stockholm! We'll join Carissa and Suzanne and premiere the latest fragrance creation, Velvet Haze, special limited-edition products, and the stunning leather goods collection. Refreshments, GWP's & lots of samples!

3:30pm – 7:00pm: PerfuMarie: Through dynamic and experiential programming in a (tasting room) space designed by hospitality masters AvroKO, Sniffapalooza is offered a pre-opening first-look at Perfumarie! Featuring monthly mystery PERFUME ON TAPS, Perfumarie is a multi-sensory space for you to gather for fun experiences, connect with new friends, rare finds, and directly support the products that you love. Meet the faces behind Perfumarie and join us for a session of our Guided Perfume Flight with Founder Mindy Yang.

4:00pm - 6:00pm: Open House multi-sensory experience at Harney & Sons Fine Teas!  Stop in at this cult-favorite Soho Shop for a Tea Tasting and discover all the amazing scents and flavors! Explore their Candle Collection with scents inspired by the aromas of infusing teas! Special Sniffapalooza 15% discount on teas and candles!

The rates for Sniffapalooza Fall Ball are as follows:  

Friday Evening, 10/27: Complimentary with RSVP Confirmation

Saturday, 10/28: Special Early Price by Sept 30: $105.00 covers event & luncheon & assorted special treats

Saturday Price after Sept 30: $115.00 covers event & luncheon and assorted treats

Sunday, 10/29: Special Early Price by Sept 30: $105.00 covers event & luncheon & assorted special treats 

Sunday Price after Sept 30: $115.00 covers event & luncheon & assorted special treats

Full Weekend: Special Early Price by Sept 30: $210.00 covers cocktail party at Twisted Lily 10/27, events 10/28 and 10/29, luncheons both days, and assorted treats as detailed above 

Full Weekend Price after Sept 30: $230.00 covers cocktail party at Twisted Lily 10/27, events 10/28 and 10/29, luncheons both days, and assorted treats as detailed above

A portion of each registration fee will be donated to a very special charity - details to follow!

If you've attended Sniffapalooza before, you know what an incredible experience awaits you...if you haven't, you're in for the time of your life! 

Disclaimer: Team Karen cannot be responsible for any addictions to Sniffapalooza, or withdrawal symptoms that may result after the event is over. If such symptoms occur, go immediately to the nearest fragrance counter! 

We can't wait to see all our old friends again and meet our new ones!

Viva La Sniffa, Baby!


Karen Dubin - Founder/ CEO

Karen Adams - COO