Register Now! 


Saturday, October 15, 2022 from 10:00 AM to 5:00 PM EDT
Add to Calendar 


Le Labo 
233 Elizabeth St.
New York, NY 10012

Driving Directions 


Karen Adams 

Sniffapalooza Fall Ball 2022! Live, In Person, In NYC! Saturday, October 15th! 

Our love and appreciation for fragrance is what unites us, and fills every day with love. It has been three long years since we last gathered together at the Sniffapalooza Fall Ball, as kindred spirits with a mutual passion, and we miss you! The world has gone through a ton of changes, but we're still smiling and the climate feels right to be together again. So we've enthusiastically gotten back to what we do best: sniffing out wonderful aromas to share our discoveries with you and create extraordinary multisensory experiences. It is with this creative inspiration in mind that we joyfully invite you to Sniffapalooza Fall Ball 2022! 
Mark your calendars - this exclusive day of olfactive and flavor enlightenment will take place on Saturday, October 15th from 10:00am - 5:00pm in the Downtown New York City adjoining neighborhoods of Nolita, Soho, and Little Italy. Come and celebrate with us -  the THIRTY FIRST edition of our spectacular scent event!
For those of you who are just joining the Sniffapalooza family, Sniffapalooza Fall Ball is an entire day crammed full of olfactory and multi-sensory experiences. You'll come away with new knowledge, new friends, lots of new goodies, and a new perspective on a fragrant life. There's nothing else like it on the planet! 

Visit the following stores at your leisure during the designated hours. They can't wait to greet you! Please come in small groups, and make sure you give yourself enough time to visit all the stores and get to lunch no later than 1:30pm because we have a very full luncheon presentation program!
10:00am - 1:00pm: Open House sniffing at Malin + Goetz! Visit their newest boutique and experience the vast range of skin, hair and body products, and those amazing single-note fine fragrances! Indulge in special discounts, and take home samples!
10:00am - 1:00pm: Open House sniffing at ScentBar, in their first-ever East Coast location! Explore their extraordinary collection of the world's best independent, niche, artisanal, rare and hard-to-find fragrances and lifestyle items, and meet fragrance specialist and store manager Vijay UttamExclusive surprises for Sniffapalooza!
10:00am - 1:00pm: Open House sniffing at Le Labo! Meet the Le Labo team, get a sneak sniff of their latest creations, check out those fabulous candles, the world's most magnificent laundry wash, and have your purchases custom-labeled! Explore the Annex next door, dedicated exclusively to the Body-Hair-Face and Men's Grooming Collections. Take home special discovery samples!

11:00am - 1:00pm: Open House sniffing at Olfactory NYC! Meet JJ and the team and discover Olfactory NYC, an evolution in modern fragrance! The scents are created by the world's top perfumers using the highest quality ingredients found in the finest luxury brands, but at a fraction of the cost. They offer guided customization and personalization, and each scent  is bottled on site, delivering a freshly made creation every time.  Enjoy special discounts and perks!
10:00am - 1:00pm: Open House sniffing at Diptyque Prince St! Meet Matthew Calayag, Customer Experience Manager, and explore Diptyque's newest flagship boutique.  Peruse the full collection of state-of-the-art candles, iconic fragrances, lifestyle products, the gorgeous home decoration range, and get  a first look at the new La Droguerie line of cleaning products. As a special token of appreciation, there will be an exclusive GWP and other treats!
10:00am - 1:00pm: Open House sniffing at D.S. & Durga! Meet co-founder and perfumer David Moltz as he takes us on a sensory tour of this much-lauded niche brand's first retail shop! Explore the full collection, including David's creations that pair with his original music! Special GWPs, samples, and gifts! 
1:30pm - 5:00pm: Prix Fixe Five Course Luncheon (glass of wine and cappuccino included!) at the extraordinary Little Italy favorite, La MelaDavid Ecker, fragrance lover and specialist extraordinaire,  co-hosts our EAU de Sniffapalooza Showcase (Emerging Artisans Uncorked!) Special guest presentations, premieres of new brands, the Sniffapalooza Marketplace, and those legendary Sniffapalooza Gift Bags!

We're thrilled to announce these stellar guest presentations at our luncheon:
David Ecker with new launches from Amouage and Clive Christian
- Perfumer Marissa Zappas of Marissa Zappas Fragrances 
- Perfumer Ryan Hunts of Beach Geeza 
- Perfumer Stephen Dirkes of Euphorium Brooklyn
- Photographer Tal Shpantzer of Talfoto Studio
- Irina Adam of Phoenix Botanicals
- Amy Marks McGee of Trendincite with the latest innovations in flavor and fragrance
- Mona Maine de Biran, Founder of Kierin NYC Fragrances
- Bart Schmidt & Karen Dubin with Judy: A Garland Fragrance
- Teri Johnson, Founder of The Harlem Candle Co. and The Harlem Perfume Co.
- Kelly Jones, Scent Sommelier and founder of Kelly & Jones Fragrances
- Candice Sabatini of Beauty News NYC with a fun giveaway
The rate for Sniffapalooza Fall Ball is as follows:  
Saturday, October 15th: $125.00 covers event, luncheon, Gift Bags & assorted special perks!
We can only accept 60 Sniffapalooza friends for this incredible interactive event, and spaces are very limited. If you would like to join in this amazing sensory odyssey, just click Register Now to sign up via Paypal or credit card. 
Reservations will be taken on a first-come, first-served basis and this event will fill up very quickly, so please respond as soon as possible. You know how we hate for you to be disappointed!
Looking forward to spending a sensory-overloaded, totally indulgent day with you on Saturday, October 15th!

Viva La Sniffapalooza, Baby!
Karen Dubin - Founder/CEO
Karen Adams - COO