You must pre-register and pay online, before you arrive. No walk-ins
Prepare to arrive by 6:15 to take advantage of networking time and light refreshments!In this workshop, you will gain a practical understanding of marketing research techniques and tools. Learn how to develop a marketing strategy by utilizing free resources to access customer demographics, spending habits, and possible trends in your industry. There will be particular emphasis on how to target your best potential customers and minimize wasted exposure, helping you deliver your products and services cost effectively.
About Your Instructor:
Keith Whelan is a training and mentoring officer at UCEDC, a state-wide nonprofit economic development corporation that provides training, loans, and government contract assistance to small businesses. He has over 25 years’ experience in marketing, research, and business development and has been a SCORE volunteer for the Northwest NJ chapter since 2012.