Marketing Research Tools For Small Business - C0024


Wednesday, February 5, 2020 from 6:00 PM to 8:30 PM EST
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Fairleigh Dickinson University Rec Center 
285 Madison Avenue
Ferguson Recreation Center
Rutherford Room (2nd Floor)
Madison, NJ 07940

Driving Directions 
Park in Lot #2, across from the Rec Center. The workshop is on the 2nd Floor, the Rutherford Room.

You must pre-register and pay online, before you arrive.  No walk-ins

Prepare to arrive by 6:15 to take advantage of networking time and light refreshments!


Northwest NJ SCORE, chapter 24 

In this workshop, you will gain a practical understanding of marketing research techniques and tools.  Learn how to develop a marketing strategy by utilizing free resources to access customer demographics, spending habits, and possible trends in your industry. There will be particular emphasis on how to target your best potential customers and minimize wasted exposure, helping you deliver your products and services cost effectively.

  • Discover how to access and use ReferenceUSA and DemographicsNOW business and consumer databases
  • Learn how to put library resources and online search methods to use immediately
  • Learn how to create and use surveys to collect feedback and solve problems

About Your Instructor:

Keith Whelan is a training and mentoring officer at UCEDC, a state-wide nonprofit economic development corporation that provides training, loans, and government contract assistance to small businesses. He has over 25 years’ experience in marketing,   research, and business development and has been a SCORE volunteer for the Northwest NJ chapter since 2012.