What Sets You Apart? Discover Your Unique Value Proposition - C0024



Wednesday, April 8, 2020 from 6:00 PM to 8:30 PM EDT
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Fairleigh Dickinson University Rec Center 
285 Madison Avenue
Ferguson Recreation Center
Rutherford Room (2nd Floor)
Madison, NJ 07940

Driving Directions 

Park in Lot #2, across from the Rec Center. The workshop is on the 2nd Floor, the Rutherford Room.

You must pre-register and pay online, before you arrive.  No walk-ins

Prepare to arrive by 6:15 to take advantage of networking time and light refreshments!


Northwest NJ SCORE, Chapter 24 
Northwest NJ SCORE, chapter 24 

A strong value proposition is the foundation of every successful business. It has been defined as a believable collection of the most persuasive reasons people should notice you and take the action you are asking for. In today's hyper competitive marketplace, investing your time and resources on a winning strategy is mandatory.  

Other highlights include:

  • Learn about the value of a strong Value Proposition

  • Examples of Value Propositions that work 

  • The 3 Legs of the Value Proposition 'Stool': resonate, differentiate, and substantiate

  • 10 Ways to know your business 'rocks'

About Your Instructor:

This is a highly popular interactive workshop by Bruce Fisher, who is a highly regarded leader. In his corporate career, he was VP of International with Hayward Pools. Bruce has served on various Boards for leading corporations and has been an active member of the executive team at SCORE Chapter 24.