Amy E. Olivieri
Regional Development Director,
Constant Contact


Shelley Roth

Springboard Social Media


Thursday August 2, 2012 from 8:30 AM to 4:15 PM CDT

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The Kingdom Builders' Center
6011 West Orem Drive
Houston, TX 77085


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The BIG Social Media Symposium 2012:

“Social Media Marketing Strategies for Small Business Success”

Don't miss this action-packed event led by Houston’s top experts in email and social media marketing.  Learn what you really need to know, how to reach your next great customer - along with the latest social media business-building tools and strategies. You'll also have the opportunity to take a professional photo at the event for your social media use.


8:00 AM – 9:00 AM  
Breakfast • Registration • Networking

9:00 AM – 10:15 AM
CTCT Engagement Marketing Book ImageEngagement Marketing/Social Media
(Amy E. Olivieri, Regional Development Director – Constant Contact)

Inspired by the new book  Engagement Marketing: How Small Business Wins in a Socially Connected World, written by small business advocate Gail Goodman (CEO of Constant Contact), this presentation will help you understand how the marketing landscape for small business has changed and how to make that change work for you. 

We will discuss:
• word of mouth in a social world;
• the engagement marketing cycle (which relates to the creation of great customer experiences that lead to on-going conversations and engagement); and
• how your audience can use that engagement to drive social visibility that will bring customers back through their door and introduce new prospects to their business.

10:15 - 10:30 AM

10:30 AM – Noon
Facebook Timeline ImageFacebook Timeline: Essential Strategies for Setting Up Your Business Page
(Carlos Fortin, Chief Technology Officer - Fortin Consulting)

The New Facebook Business Timeline offers a great deal of customization and security options than can be beneficial for small businesses. This presentation will help you understand how to customize and utilize the new Facebook Timeline. You will also learn how to create and utilize custom Timeline Apps to increase Likes.

We will discuss how to:
setting up the New Timeline;
security options;
creating and managing posts;
creating custom Timeline Apps; and
understanding Facebook analytics


12:00 PM - 12:15 PM
Break: Working Lunch

12:15 PM - 2:15 PM
LinkedIn logoLinkedIn Keys for Business Growthbanner for book sign
(Shelley Roth, President--Springboard Social Media)

With over 5 years experience in the world of social media marketing, Shelley brings real world experience to how to use LinkedIn for marketing your business. 
You'll learn:
• growing your brand and expert status using question and answer;
• creating a profile that gets found by search engines;
• joining groups and importing contacts to grow your connections;
• setting up your company business page; and more...


2:15 PM - 2:30 PM

2:30 PM - 3:00 PM
Facebook Apps ImageTop Business Applications for Facebook
(Carlos Fortin, CTO - Fortin Consulting)

Facebook Apps can help you increase interaction and Likes on your Facebook page. We'll discuss some of the most popular Apps on Facebook and how they can help you enhance your visitors experience and your marketing strategy.

3:00 PM - 3:30 PM
CTCT QR CodeQR Codes - The Basics
(Shelley Roth, President--Springboard Social Media)

You'll learn:
• What's a QR Code?;
• How small businesses are using QR Codes in their marketing strategies; and
• How to create QR Codes.


3:30 PM - 4:15 PM
Cloud Computing Image"What's the Cloud?" Cloud Computing & MS Office 365
(Cliff Scherer, Discovery Consulting)

The Cloud can: lower your IT costs, improve IT performance, and give you tools that rival big corporations. We’ll take the mystery out of “what is the cloud” with an overview of this new mainstream tool.  Then, learn whether the cloud makes sense for your business and how you can tap into cloud computing with Microsoft Office 365.  You will leave this presentation ready to take this step to business efficiency.    

Attendees will receive:

  • 1 Custom Facebook Timeline App -- Value $85
  • 1 Custom Facebook App Thumbnail—Value $45
  • Video Tutorial on How to Use Pinterest for Business—Value $45
  • (First 50 registrants) Professional Photograph head shot—Value $125
  • (First 25 registrants) Best Seller, “Engagement Marketing” by Constant Contact CEO Gail Goodman—Value $20
  • (First 50 registrants) Best Seller, “Get Real, People! How to Use Social Media for REAL-ationship Marketing”—Value $15

Professional Photos Provided by Eric Kleiman Photography

BIG Value: $430….Little Investment: $95….
Register early - limited seating!

You will leave energized, super-sized, and ready to conquer your Social Media Marketing
in a really BIG way.  Not to mention the opportunity to MEET, ENGAGE, and SHARE contact
information with over 150 small business owners that can LIKE your Facebook Business page and CONNECT with you on LinkedIn.


Attend ready to learn. 
There will be FREE Internet access if you want to bring your laptop!

 Registration Fee: $95 per person