500 W. Madison St., Suite 1150 Chicago, IL 60661 

Monday September 23, 2019 from 8:30 AM to 11:30 AM

Digital Marketing to Grow Your Small Business

You will leave with a strong understanding of: what keywords are and how you can research them, how Google evaluates and ranks websites, what SEO is (and isn’t) and if it makes sense for your business, and what advertising options there are for small business and do they make sense for you.

1.Keyword research basics and tools

2.Website optimization

3.Local SEO for local businesses 

 4.Organic SEO basics

5.Paid advertising options and ROI 

Understanding keywords role in online success and how to research them.

•How to optimize your website and individual pages.

•How to optimize so you show up on Google’s map search results •How to optimize so you rank well in Google’s organic search results

•What paid advertising options you have and how to evaluate if they will work for your business Google is usually the number 1 referral source for small businesses. Knowing how Google works is key to success in ranking well and wisely paying for advertising online 


Presenter: Rod Holmes the founder and Managing Partner of Pilot Digital Marketing , a full service digital marketing firm helping clients in the Greater Chicago area and the world for 9 years. He has a unique combination of 10 years of corporate training experience along with being an expert at all aspects of Digital Marketing. This combination means he not only understands digital marketing, but is very good at helping non-marketers and non-tech people understand this complex subject. Field 


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Registration Fee $50.00