500 W. Madison St., Suite 1150 Chicago, IL 60661 

Tuesday, March 24, 2019 from 3:00 PM to 4:30 PM

                 BBB Logo                                     

Unlock Business Success Through Effective Customer Service 

Customer service is key for a successful business, no matter whether it serves consumers or other businesses. An increase in customer retention of only 5% can increase profit 25%, and effective customer
service is basic for retaining customers. The importance of customer service should never be underestimated; nor should it be assumed employees understand it.

This presentation by the Better Business Bureau uses the latest research to 1) show the profitable benefits of
good customer service; 2) explain how customers want to be treated and the kind of service they want; and 3) illustrate how to implement a successful customer service program through examples from local outstanding businesses.


Presenter:  Michael Bruening is a Senior Advisor at Better Business Bureau (BBB) Chicago and Northern Illinois. Through his experiences as a business owner, corporate executive, and BBB Board of Directors member; he can speak with authority on business issues, as well as consumer-related concerns. These include: cybersecurity, cybercrimes, scams and frauds.  As a U.S. Air Force veteran, he leads the Military-Veterans Initiative of the BBB’s Educational Foundation that works with active duty personnel, veterans, and their families. Mike has been associated with the BBB for more than 19 years.


 Add to Calendar

Driving Directions

Registration fee $10.00