500 W. Madison St., Suite 1150 Chicago, IL 60661 

Tuesday, March 24, 2019 from 3:00 PM to 4:30 PM

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Unlock Business Success Through Effective Customer Service 

Customer service is key for a successful business, no matter whether it serves consumers or other businesses. An increase in customer retention of only 5% can increase profit 25%, and effective customer
service is basic for retaining customers. The importance of customer service should never be underestimated; nor should it be assumed employees understand it.

This presentation by the Better Business Bureau uses the latest research to 1) show the profitable benefits of
good customer service; 2) explain how customers want to be treated and the kind of service they want; and 3) illustrate how to implement a successful customer service program through examples from local outstanding businesses.

 

Presenter:  Michael Bruening is a Senior Advisor at Better Business Bureau (BBB) Chicago and Northern Illinois. Through his experiences as a business owner, corporate executive, and BBB Board of Directors member; he can speak with authority on business issues, as well as consumer-related concerns. These include: cybersecurity, cybercrimes, scams and frauds.  As a U.S. Air Force veteran, he leads the Military-Veterans Initiative of the BBB’s Educational Foundation that works with active duty personnel, veterans, and their families. Mike has been associated with the BBB for more than 19 years.

 

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Registration fee $10.00