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Meet our Fantastic Speaker!
Elyse Tager, Constant Contact
Sydni Craig-Hart, Smart Simple Marketing
Sydni Craig-Hart helps busy entrepreneurs and non-profit professionals plan, execute and manage marketing campaigns that get results. Known for her easy, strategic and results-focused approach to marketing, she also has the unique ability to find untapped profit centers in her client's businesses so they can create money NOW. She has worked with hundreds of businesses in over 50 different industries to achieve their marketing and sales goals. Visit www.GetIdealClients.com for your FREE marketing toolkit.
Gabrielle Tavasti
Constant Contact Northern California
gtavasti@constantcontact.com
Why you don't want to miss:
- Network with other LOCAL businesses
- Free to attend (Registration is required)
- Uncover tools and resources to help you GROW your business
- Chance to WIN great prizes
- Leave ready to take ACTION
Join us for a morning of learning, networking, and resources for your business. We’ll present 2 workshops covering the hottest online marketing topics and tools. Our back to back sessions feature best practices in Email and Content Marketing. Whether you are new to Social Media or a seasoned vet, you will find many tips and ideas to grow your business.
Date:
Friday, September 19, 2014
Time:
9:00 AM to 12:00 PM
Location:
DeVry University
505 14th St, Suite 100
Oakland, CA 94612
Cost:
FREE - no cost to you.
Agenda
9:00 AM - 10:30 AM Newsletters & Announcements
10:30 AM - 10:45 AM break/networking
10:45 AM - 12:00 PM How to Easily and Consistently Create Engaging Content That Makes You Money
Newsletters and announcements – Engaging thru Email and Social Media to Build your Business
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Attendees of this presentation will learn:
- The different types of newsletters
- What to write about in your newsletter or announcement and how to consider using images
- Subject line best practices, and when to send your newsletter
- The importance of understanding how connected email and social media are…they have to be done together.
- What types of additional tools might be useful Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements
How to Easily and Consistently Create Engaging Content That Makes You Money
Today's consumers are savvier than ever before and have learned to tune out traditional forms of marketing. They have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). They use DVR to skip TV ads and often ignore magazine advertising. To capture their attention we must appeal to the benefits and results they are looking for.
Content marketing is becoming widely accepted by growth focused companies because it complements the way buyers make purchasing decisions today—they are using the Internet to learn about the products and services that best meet their needs.
With content marketing, instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The idea is that if we, as businesses, deliver consistent, ongoing valuable information to our prospective customers, they will ultimately reward us with their business and loyalty.
Unfortunately, though, many companies struggle to execute a comprehensive content marketing program. There is often a lack of knowledge of what to do and how to do it.
In this insightful presentation you will discover:
- A formula for a simple content marketing strategy
- Why listening to the conversation is so crucial (with some simple tips)
- How to identify what topics your audience is interested in
- How to engage your audience and a build community around your expertise
- 5 easy ways to repurpose content you already have
- What resources are available to help you produce and manage a profitable content marketing program
You will walk away from this presentation with practical steps can implement immediately to create, organize, and optimize a content marketing programs that helps you to meet your marketing and sales goals.