Everyone is talking – your customers, employees, and suppliers – and anything they say online about you and your organization becomes a permanent marketing message that can spread quickly through social networks to people you might never imagined you could reach. Are you listening, responding, and participating in these conversations in order to build trust with people? Good social business applies the new operating principles of inbound marketing to attract people to your business with influential content and conversations that build communities of allies for your cause.
Bret L. Simmons, Ph.D., is an Associate Professor of Management at The University of Nevada, Reno. He earned his doctorate in Business Administration at Oklahoma State University in Stillwater. Bret teaches university courses in organizational behavior and social business to both undergraduate and MBA students. He blogs about leadership and social business at his website Positive Organizational Behavior. You can also find Bret on Twitter, Facebook, and Linkedin.