Jennifer Spuehler 
Gonser Gerber Institute 


Tuesday, April 24, 2012 from 11:00 AM to 12:30 PM CDT

Add to my calendar 


Gonser Gerber Institute Webinar 

How To Engage Volunteers to Raise More Money for Your Institution During Your Campaign and Beyond!

Meaningful volunteer leadership continues to distinguish institutions that are most effective in their development and advancement programs.  This fundamental ingredient for success begins with the Board of Trustees, and flows to other volunteer groups that provide important work on the campus – the Advancement Committee, Major Gifts Committee, Campaign Cabinet, Planned Giving Advisory Committee, Alumni Relations Committee, Parents Committee, Strategic Planning Committee, Annual Fund Committee, and special task forces, to name a few.

In this program by the Gonser Gerber Institute, we will talk about the important role of volunteers now and down the road. Here is an overview of the issues we will be addressing:

About Volunteers

  • What Is a “Volunteer?”
  • Why “Volunteers” Are Viewed As Problematic
  • Why “Volunteers” Are Important

Characteristics of Volunteers

  • Characteristics of Successful Volunteers               
  • Characteristics of Development Programs that Engage Volunteers Successfully

Engaging Volunteers

  • How to Engage Volunteers         
  • One-on-One engagements – building your network of committed people
  • Toward a more clear (and helpful) understanding of our work

The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber, that fee is just $145.

Your Faculty:

Calvin H. Stoney, Gonser Gerber partner, has served educational institutions for more than 30 years through leadership and counsel with Boards of Trustees, annual, capital, major and planned gift programs, admissions programs, utilization of volunteers, strategic planning, public relations, marketing, and communications. He also held positions at Marquette University, Lawrence University and Vanderbilt University.

Jason McNeal, Ph.D., Gonser Gerber partner, has provided advancement leadership to non-profit organizations for 15 years.  Having served as the chief advancement officer at East Georgia College and Maryville College (TN), he also has consulted with institutions throughout the U.S. and Canada.  Dr. McNeal has written extensively on key issues in non-profit fundraising and leadership including the blog "The Far Edge of Promise" at