Monday January 27, 2014 from 11:00 AM to 12:00 PM CST
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Who Should Attend

Mid-level Advancement Professionals - For staff who already know the basics and need to refine skills in defined areas.

New to Advancement - For professionals new to the advancement profession – whether this is your first job or you’re a workforce veteran.

  • Chief Advancement Officers
  • Development Directors
  • Annual Giving staff
  • Major Gift and Planned Giving staff
  • Alumni/Constituent Relations staff
  • Communications and Public Relations staff


Jennifer Spuehler
Gonser Gerber Institute

Webinar Cancellation Policy

Full Webinar refunds will be made for cancellations received 24 hours or more prior to the start time of the Webinar. All but $50 will be refunded for cancellations received within 24 hours of the webinar.


5 Essential Tips: Innovative (And Inexpensive) Ways to Strengthen Your Donor Relations Program 

You know you need to extend gratitude to your donors.  You know you should report to them on how their gift made a difference.  But it’s easy to become so focused on how you are getting gifts, that you pay less attention to how you are receiving them. 

This webinar will share proven strategies and real-world examples of highly effective – and inexpensive - donor relation efforts.  If you are planning to enhance your stewardship efforts or are looking to strengthen an already solid donor relations program, this webinar will provide the 5 Essential Tips you will want to implement. 

With examples from across the country and from a variety of shops, Jason McNeal, partner at Gonser Gerber LLP, will highlight the most important aspects of successful donor relations programs.  If you are interested in thanking donors better, recognizing them more thoughtfully, or reporting back to them in more compelling ways, you won’t want to miss this webinar!

The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber, that fee is just $145. You will also receive a copy of presentation and a recording of the webinar with your registration.

 Your Faculty

Jason McNeal, Ph.D., Gonser Gerber partner, has provided advancement leadership to non-profit organizations for 15 years.  Having served as the chief advancement officer at East Georgia College and Maryville College (TN), he also has consulted with institutions throughout the U.S. and Canada.  Dr. McNeal has written extensively on key issues in non-profit fundraising and leadership including his blog that you can find at http://www.jasonmcneal.com.