SCORE Atlanta 
404 331 0135 


Tuesday, December 11, 2018 from 10:30 AM to 12:30 PM EST

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SBA Georgia District Office 
233 Peachtree Street NE 3rd floor
Atlanta, GA 30303

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Social Media 101

Tricks and Tips!

Register Now! $25 to Attend

ABOUT the Workshop

Tips to help you set up for Social Media Success!

  • Start with a plan
    • o   Set social media goals and objectives
    • o   Conduct a social media audit
      • Create a social media audit spreadsheet
      • Go on a search for your social presence on Google
      • Evaluate your social media profiles
      • Make sure your social media profiles are on brand
      • Centralize the ownership of your passwords
      • Find inspiration
      • Create a social media calendar
  • Decide which platforms are right for you
    • o   Facebook
    • o   LinkedIn
    • o   Twitter
    • o   Snapchat:
    • o   YouTube
    • o   Pinterest
  • Know your audience Use social media to promote and sell your product
  • Incorporate images, videos, and graphics whenever you can
  • Choose quality over quantity
  • Use the right tools
  • Monitor and respond to all social media conversations around your business
  • Schedule content to free up more time for engagement
  • Find inspiration from successful brands and those in your space 

ABOUT our Instructor


Tom has founded two different digital agencies, one purchased by a company partially owned by Google. He has owed and managed 9 different Ecommerce websites that did over $24m in revenue along with successfully launching 6 different restaurants. 
Over the past 15 years, Tom has launched 1000's of digital marketing campaigns with budgets ranging from $300 to $100,000+ in monthly ad spend

This includes programmatic marketing campaigns in Adwords and Adcenter, YP’s Performance Marketplace and Yahoo Genesis, re-targeting campaigns, display, interest and behavior based marketing, social media in both eCommerce and lead generation. 
Most of Tom’s SEM experience has consisted around using a combination of value per click bidding strategies, search attribution funnels, segmentation analysis, combined with quantitative and qualitative analytics we were able to produce positive ROI, and maximize KPI’s across a variety of different verticals.

Register Now! $25 to Attend