Social Media 101

Tricks and Tips!

Register Now! $25 to Attend

ABOUT the Workshop

Tips to help you set up for Social Media Success!

• Start with a plan
  • o   Set social media goals and objectives
  • o   Conduct a social media audit
    • Create a social media audit spreadsheet
    • Go on a search for your social presence on Google
    • Evaluate your social media profiles
    • Make sure your social media profiles are on brand
    • Centralize the ownership of your passwords
    • Find inspiration
    • Create a social media calendar
• Decide which platforms are right for you
  • o   Facebook
  • o   LinkedIn
  • o   Twitter
  • o   Snapchat:
  • o   YouTube
  • o   Pinterest
• Know your audience Use social media to promote and sell your product
• Incorporate images, videos, and graphics whenever you can
• Choose quality over quantity
• Use the right tools
• Monitor and respond to all social media conversations around your business
• Schedule content to free up more time for engagement
• Find inspiration from successful brands and those in your space 

ABOUT our Instructor

Tom has founded two different digital agencies, one purchased by a company partially owned by Google. He has owed and managed 9 different Ecommerce websites that did over $24m in revenue along with successfully launching 6 different restaurants. 

 

Over the past 15 years, Tom has launched 1000's of digital marketing campaigns with budgets ranging from $300 to $100,000+ in monthly ad spend

This includes programmatic marketing campaigns in Adwords and Adcenter, YP’s Performance Marketplace and Yahoo Genesis, re-targeting campaigns, display, interest and behavior based marketing, social media in both eCommerce and lead generation. 

 

Most of Tom’s SEM experience has consisted around using a combination of value per click bidding strategies, search attribution funnels, segmentation analysis, combined with quantitative and qualitative analytics we were able to produce positive ROI, and maximize KPI’s across a variety of different verticals.

Register Now! $25 to Attend