How to Market Your Products and Services

ABOUT the Workshop

An interactive and informative seminar on marketing that will include discussions on how to identify your customer, how to identify products and services for your business, marketing strategies, how to identify your position within the marketplace, the relationship between marketing and pricing and marketing and promotional tools which can be used for your business.

This Workshop Will Help You To:

1. Understand What Marketing Is

2. Know Your Customer

3. Create a Situation Analysis

4. Identify Your Products/Services to Market

5. Determine a Pricing Strategy for Your Business

6. Figure Out Which Marketing Tools are Best For Your Business ... i.e: Loyalty Programs, Social Media, Paid Advertising.

ABOUT our Instructor

Dr. Dionne L. Boyd is a Marketing Consultant (Luxury, Fashion, and Retail), Professional Coach, Professor, Subject Matter Expert, Branding Expert and Business Strategist. She is CEO and Founder of Image Architects & Management, a Global Marketing and Professional Coaching Firm. She consults and coaches retail and fashion brands, corporations, Universities, businesses, career professionals, and professional athletes. To date she has written and designed over 40 different business, fashion, marketing, and entrepreneurship courses.

As an educator, she has been an adjunct Professor for the past 13 years at American Intercontinental University, Southern New Hampshire University, Strayer University, LIM College in NYC and SCAD Atlanta. She received her B.S. degree from Hampton University in Marketing and Merchandising, earned a Master’s degree in Marketing with a concentration in International Business from Mercer University, completed her doctorate in Marketing from Argosy University and recently obtained her Professional Certification from one of the top Coaching certifications recognized by the International Coaching Federation (ICF) from North Carolina State University.

She enjoys running marathons, creative and fashion marketing, writing and photography, international travel and active mentorship with New Directions Outreach Ministry in Decatur Georgia as well as mentoring several young professionals embarking upon entrepreneurship. She calls them her “Fab Five.”