Small Business Cross-Promotion Using Social Media 

          Liz Wheeler

  Liz Wheeler is a freelance writer & social media content provider for small businesses. She has trained with Google and Findability for social media efficacy and search engine marketing (SEM). Register now for this facilitated round table discussion and continental breakfast. 

Area small businesses have an easy and affordable (FREE!) way to help cross-promote the products and events of other small businesses in town using social media. Facebook, Instagram, Twitter and pretty much any other social media platform depend on logarithms to “reward” you by showing you posts they think you really want to see. That means, even though you may be friends or followers of other pages, you won’t be seeing all the posts from those other pages.

However, the more interaction those pages and posts get, the more likely it is you will see those in your newsfeeds. In other words, the more popular a post is, the more newsfeeds it goes into.

For business, the implication is critical. The more your business posts get liked, shared, emojied or commented on, then the more newsfeeds will see your posts. So if other business people know about your posts and events, they can help you out by liking a post, commenting on it or even sharing it to their wall and exposing their followers to your content. By working together to cross-promote our businesses and events, we all win and we keep local dollars in the community.

So come to this session to inform other businesses which social media platforms you are already on and share what special events your organization has coming up. The morning will be facilitated so each organization can share and collaborations can be discussed, especially for city-wide events like Holiday Delights and Small Business Saturday.