Where
This is an online event.Marketing For Start Ups
Workshop 1: Customer Personas - Knowing Your Customer
To succeed in business, you need to know your customer and put them at the centre of your business. Knowing your customer helps you to develop products and services they will love and help you to create marketing campaigns that help you cut through the noise.
In this first of 3 workshops Debbie will help you to use the “Marketing Persona” technique to create personas for your key market segments.
Customer personas for effective marketing
Topics covered:
- Introduction to personas
- How personas help drive sales.
- How personas help improve marketing.
- How personas help improve customer loyalty