Occupancy Solutions   Affordable Housing Leasing and Marketing Training SeriesLease UP! Logo

WHEN

Wednesday January 18, 2012 from 9:00 AM to 12:00 PM EST

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ADDITIONAL SESSIONS

MARKETING FOR  RESULTS                             Wednesday, February 15, 2012                            Click here for more information

EXCEPTIONAL CUSTOMER SERVICE               Wednesday, March 21, 2012                           Click here for more information

WHERE

KMG Prestige Training Center
3390 Pine Tree Rd.
Lansing, MI 48911

 
Driving Directions 
WHO SHOULD ATTEND

These sessions are for anyone who manages, leases, markets or administers any type or combination of affordable or low income housing communities.

  • Leasing Consultants
  • Managers
  • Marketing Directors
  • Regional Managers
  • Asset Managers
  • Housing Commission Contract Administrators

PRICING

Register by October 31, 2011 for discount pricing.  No invoices until January 2012.

1 Session: $89.00
$99.00 after Tuesday November 1, 2011
2 Sessions: $158.00 ($79 each session) - 11% Savings
$178.00 after Tuesday November 1, 2011
3 Sessions: $199.00 ($66 each session) - 26% Savings
$229.00 after Tuesday November 1, 2011
Group rates for 30+ attendees and private session pricing available upon request

SPONSOR

RentLinx

Welcome Home America

CONTACT

Elaine Simpson and Kathy Banker
Buckingham Real Estate Advisers and Lease UP!
ESimpson@BREAdvisers.com
(800) 865-0948
 

Basic Leasing Skills

This is the first session in the AFFORDABLE HOUSING LEASING AND MARKETING SERIES which is  specifically designed for Affordable Housing professionals who want to improve their leasing and marketing skills and meet the ever-increasing demand of competing with Market Rate communities.  

SESSION CONTENT

THE PREPLease Signing
"What am I leasing today?"
Know your competitive advantages & product knowledge
How to lease with a waiting list 
TELEPHONE SKILLS
To disclose or to not disclose income requirements
Finding your "pirouette"
GREETING AND QUALIFYING
How to make a positive and lasting impression
Qualifying - It is not about the income
PRODUCT DEMONSTRATION
How to best showcase the apartments, amenities and services
Selling features and benefits that match your prospects needs
CLOSING AND OBJECTIONS
How to get and keep a commitment by using closing techniques and overcoming objections
How to speed up the approval process time
FOLLOW UP
Who, what, when and why?
Mail, email, phone or text - which works best?

This series addresses:

  • Perception vs. Reality - De-Mything Stigmas and Stereotypes of affordable renters,          Communities and Market Environments.
  • How to lease or market a community with multiple programs and mixed target markets  -   Senior, Family, Affordable & Market Rate.
  • How to compete with a market rate community when your rents are the same but amenities are less.
  • How to make a “conscious shift” from ”It’s low income and needs driven so we don’t need to market or lease” to “We need solid marketing  and leasing skills to compete.”
  • How to lease or market without the “fear” of Compliance
  • Have you ever thought or heard?  - “I need a concession” or “It’s the market” - How to identify the real obstacles.
  • How to identify differences and commonalities between Market Rate and Affordable Housing for leasing, marketing, services and amenities.

MEET THE EXPERTS

Elaine Simpson

Buckingham Real Estate Advisers 

 

Elaine Simpson – Owner, Buckingham Real Estate Advisers 
Affordable Housing Expert
Marketing, Leasing and Training Specialist

 

With over 25 years of experience in the multi family industry, Elaine Simpson founded Buckingham Real Estate Advisers, LLC to provide marketing, leasing and training services for multifamily professionals of market rate, senior and affordable housing communities.  Specializing in the Affordable Housing Industry, Buckingham Real Estate Advisers recognizes  and tailors to the unique marketing and leasing challenges faced by affordable and low income communities.  Using this knowledge and expertise, Buckingham assists distressed communities with proven cost effective techniques and strategies to achieve optimal occupancy while realizing ideal rents.  www.BREAdvisers.com

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Kathy Banker

 

 

Kathy Banker – Owner, Lease UP!
Market Rate Housing Expert
Speaker, Trainer and Marketing Consultant

 

Over 25 years of experience and achievements led to the launching of Lease UP!, a full service marketing and leasing company specializing in the multifamily industry. Kathy works with owners and property managers of apartment communities to increase traffic and lease more apartments. As a Multi-Family Marketing and Training Specialist, her areas of expertise are in Marketing, Leasing, Training, Assessments, and Mystery Shops serving the needs of the market rate, affordable and senior housing markets.   www.LeaseUpNow.net