Affordable Housing Leasing and Marketing Series 
ADDITIONAL SESSIONS
BASIC LEASING SKILLS Thursday, September 19, 2013 Click here for more information
MARKETING FOR RESULTS Thursday, October 10, 2013 Click here for more information
These sessions are for anyone who manages, leases, markets or administers any type or combination of affordable or low income housing communities.
- Leasing Consultants
- Managers
- Marketing Directors
- Regional Managers
- Asset Managers
- Housing Commission Contract Administrators
MEMBER PRICING
Register by July 19, 2013 for discount pricing.
1 Session: $89.00$99.00 after July 19, 2013
$179.00 after July 19, 2013
$229.00 after July 19, 2013
NON MEMBER PRICING
Register by July 19, 2013 for discount pricing.
1 Session: $109.00$119.00 after July 19, 2013
$199.00 after July 19, 2013
$249.00 after July 19, 2013
CONTACT
Elaine Simpson and Kathy Banker
Occupancy Solutions and Lease UP!
ESimpson@OccupancySolutions.com
(800) 865-0948
Exceptional Customer Service = Resident Retention = Income Optimization
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This is the third session in the AFFORDABLE HOUSING LEASING AND MARKETING SERIES which is specifically designed for Affordable Housing professionals who want to improve their customer service skills and meet the ever-increasing demand of competing with Market Rate communities. SESSION CONTENT
 WHY PRACTICE EXCEPTIONAL CUSTOMER SERVICE?
How to calculate the true cost of poor customer service
MOMENTS OF TRUTH - MOMENTS OF OPPORTUNITY
How to make a positive impression every time we come in contact with a resident
SERVICES, AMENITIES AND ALTERNATIVES
True or False - Services and Amenities in Affordable Housing are needs driven
How to Build Value and give residents a reason to stay
How to create Services and Amenities with a little or no budget
COMMUNICATION
My own personal curb appeal
How to best communicate with different generations
How to "accentuate the positive and eliminate the negative"
How to manage difficult residents
INCOME OPTIMIZATION
Stabilized occupancy = rent increases
How to get maximum rents and minimize turnover
This series addresses:
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MEET THE EXPERTS
Elaine Simpson – Owner, Occupancy Solutions
Affordable Housing Expert
Marketing, Leasing and Training Specialist
With over 25 years of experience in the Multi-Family industry, Elaine Simpson founded Occupancy Solutions, LLC to provide marketing, leasing and training services for multifamily professionals of market rate, senior and affordable housing communities. Specializing in the Affordable Housing Industry, Occupancy Solutions recognizes and tailors to the unique marketing and leasing challenges faced by affordable and low income communities. Using this knowledge and expertise, we assist distressed communities with proven cost effective techniques and strategies to achieve optimal occupancy while realizing ideal rents. www.OccupancySolutions.com
Kathy Banker – Owner, Lease UP!
Market Rate Housing Expert
Speaker, Trainer and Marketing Consultant
Over 25 years of experience and achievements led to the launching of Lease UP!, a full service marketing and leasing company specializing in the multifamily industry. Kathy works with owners and property managers of apartment communities to increase traffic and lease more apartments. As a Multi-Family Marketing and Training Specialist, her areas of expertise are in Marketing, Leasing, Training, Assessments, and Mystery Shops serving the needs of the market rate, affordable and senior housing markets. www.LeaseUpNow.net