Proposal Writing - Avoiding Pitfalls 

An MCA Affiliate Alliance Event

Course Description

Writing a proposal is the formal response to a potentially lengthy and costly sales and estimating process. In this course you will learn about the key steps of the proposal process, the necessary components of a proposal letter, how to respond to RFP’s, bid forms and exhibits, and overall best practices for proposals. It will also cover tips for opening communication with your clients, as well as follow ups to help close the deal and turn your next proposal into your next project.

Instructor: Marie Patterson

Marie is an Assistant Professor at California State University, Chico in the Construction Management Department, and is advisor to the Chico State Women in Construction and Mechanical Contractors Association student clubs. Her twenty-year industry career included project management, preconstruction and business development roles for specialty piping contractors with a focus on advanced technology and pharmaceutical markets, as well as working on the owners side overseeing facility renovations and energy management. Marie Patterson is the Director of Student Outreach for WiOPS’ Northern California Chapter and has been a part of the Northern California chapter since its inception in 2017. She also serves on MCAA’s Career Development Committee. She enjoys learning and collecting certifications in her spare time, like LEED AP, C.E.M., and Assoc. DBIA.