Market Intelligence and Big Data

The legal world is rapidly changing, and economic conditions have really sharpened the focus of law firm marketing groups toward business development. At the same time, advances in data collection and predictive analysis are playing a bigger and bigger role in law firm management decisions, as well as in law firm practice. The volume of information is inundating lawyers, and one of the challenges for a marketing team is getting the most relevant and actionable information into the right hands to help the law firm better compete and create an edge in this fiercely competitive market. This presentation will focus on how these issues intersect and affect law firms across the country, and how we are seeing law firms react by focusing on people, process, and tools, in order to build solid client and market intelligence strategies.

SPEAKER

Michael Springer, Thomson Reuters

Michael Springer earned a BBA in Marketing, as well as a JD/MBA (with a focus in Marketing) from the Univeristy of Houston. As a Business Development Executive, Michael is part of an elite team at Thomson Reuters that works closely with marketing and business development personnel at medium and large law firms, and his expertise is in developing law firm business development goals and growth strategies, focusing on key areas including identifying and building client growth initiatives, increasing attorney expertise in practice areas (for marketing purposes), and developing proactive strategic intelligence initiatives.

 

 

Special thanks to Unlimited Printing for sponsoring our lunch program.

Unlimited Printing is a full-service company offering solutions for nearly every print situation. Established in 1983, we quickly blossomed into a full service printer with the feisty attitude "give the client what they want" and so it began. From chocolate iPhones to fish-shaped menus held together with weights and bobbers, if the client can think of it, we'll come up with a solution.

We offer digital and offset printing, large and grand format, indoor or outdoor signage, banners, cut vinyl, labels, posters, direct mail, promotional products, executive gifts, data services, creative services, foil stamping, diecutting, embossing and more. And as the printing industry changes, we too change so we can continue to give our customers exactly what they want and need.

Special thanks to Quarles & Brady for providing the meeting space.

Quarles & Brady is a full-service law firm with more than 475 attorneys offering an array of legal services to corporate and individual clients that range from small entrepreneurial businesses to Fortune 100 companies, with practice focuses in health care and life sciences, business law, data privacy and security, and complex litigation. The firm has offices in Chicago; Indianapolis; Madison; Milwaukee; Naples, Florida; Phoenix; Scottsdale; Tampa; Tucson and Washington, D.C.

 

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