Five Things Every Legal Marketer Must Know About Effective Social Media Marketing
The question is no longer whether attorneys and law firms should use social media to promote their practice but how it can be done effectively while avoiding serious ethical pitfalls with attorney advertising. Social media attorney, professor and marketing expert Ethan Wall will teach us the five things we must know to help our attorneys develop a professional online presence, build meaningful relationships and attract new clients. Ethan will provide trusted techniques, innovative strategies and best practices to take our legal marketing initiatives to the next level and ensure that we are on the cutting edge of potential ethical pitfalls with online marketing.
SPEAKER
Ethan Wall, Social Media Law & Order
Ethan Wa
ll founded Social Media Law and Order to purse his passion for educating, consulting and training on everything related to social media and the law. Ethan quickly became widely recognized as an authority on the effect of social media and the law. He authored three books including Fire over Facebook: A Primer on Protected Social Media Activity in the Workplace and Best Practice Guide for Managing Employee Social Media Use, and the Social Media Guide for Lawyers, a legal guide on how lawyers and law firms can ethically and effectively use social media in their practice. Ethan also developed the Social Media Law and Order blog to chronicle the effect of Facebook, Twitter and other social media on the law. High profile news organizations, including CNN, NPR and Thomson Reuters have turned to Ethan for commentaries on social media legal issues.
Ethan has an exceptional reputation for delivering engaging presentations in the area of social media and the law. Over the last few years, Ethan delivered more than 75 seminars and workshops at national and international legal, business and industry symposiums and has published dozens of scholarly articles on social media legal issues. He also teaches a law school course he developed titled Social Media and the Law. He has lectured at the University of Miami School of Law, Nova Southeastern University and Florida International University School of Law.
Ethan is also highly regarded in the legal and business fields. Chambers and Partners, which recognizes the World's Leading Lawyers, recognized Ethan for two consecutive years. Florida Trend Magazine named Ethan one of their Legal Elite in 2014 and named him a "Top Up and Comer" the prior four years. Florida Super Lawyers Magazine has also named Ethan a "Rising Star" since 2010. In 2013, Ethan was named IT Law Rising Star of Year in Florida by Corporate INTL Magazine in London, which recognizes global leading advisers and financiers in many countries, and also by Global Law Experts, which recognizes leading attorneys throughout the world.
Special thanks to The Vernon Company for sponsoring today's lunch program.
Founded in 1902, The Vernon Company has been a leader in corporate identity through four generations of family ownership. As one of the largest and most successful marketing firms in the nation, The Vernon Company boasts a strong AAAA1 credit rating, the highest rating from Dun & Bradstreet.
Vernon Promotions
Vernon Promotions manufactures and markets targeted promotional advertising-based solutions to help businesses build their brand, establish a corporate identity and increase profits.
The Vernon Graphics Group
Veron Graphics, a manufacturer of digital and screened graphics, specializes in point of purchase/point of sale graphics, fleet and vehicle graphics, decals and roll labels for original equipment manufacturers.
Special thanks to Holland & Knight for providing the meeting space.
Holland & Knight is a global law firm with more than 1,000 lawyers and other professionals in 21 U.S. offices, as well as Bogota and Mexico City. Our lawyers provide representation in litigation, business, real estate and governmental law. Interdisciplinary practice groups and industry-based teams provide clients with access to attorneys throughout the firm, regardless of location.