Nashville City Group Luncheon
Get in the Game: The Gamification of Business Development

We’ve all heard that many of the skills needed to develop business are counter to how attorneys are wired. But we do know that attorneys are competitive by nature so that begs the question, can the skills and habits needed to develop business be taught and instilled through playing a game? Businesses of all sizes have been using gamification, defined as “game design elements in non-game contexts,” for many years with great results. Gamification of business development is simply another internal tool that can be used to help build engagement in the process and confidence in an individuals’ ability to build a base of clients.

This hands-on, interactive session incorporates case studies, training and roundtable brainstorming on how to create and implement a successful business development game within a firm. It is not a one-size fits all approach so the practical ideas and tips that are presented will allow attendees the opportunity to create a program that will drive real results within their own firm.