Invitation to the Atlanta City Group Luncheon:

Advanced Website Analytics - New Tools to Move Legal Marketing from an Art to a Science

Presented By:

Robert Algeri, Co-Founder Great Jacks

A confluence of new technologies and market forces will be ushering in a new type of law firm website. We’re calling it the Lead Nurturing Website, and it sets itself apart from previous generations of law firm websites in three remarkable ways:

It uses new, powerful analytic tools to track website visitors, by name.
It generates and nurtures new business leads.
It quantifies success.

Robert Algeri, co-founder of Great Jakes Marketing Company, will moderate a spirited panel discussion on the tremendous potential of lead nurturing—as well as the challenges to making it work. Robert will be joined by senior marketers from Atlanta-based law firms who will offer insight (and skepticism) from the law firm perspective. The panel will touch on a variety of provocative topics, including:

Fear – Will law firms be willing to adopt “scary” “Big Brother” tracking tools?
Technology – Will firms be willing to make the technology investments necessary?
Staffing – Do marketing departments have the right people to analyze the data?
Content Creation – Lead nurturing requires a consistent stream of impressive, high-quality content to be written. Are firms ready to become publishers?

Note: When cancelling less than 24 hours in advance, full payment is kindly requested.