2017 DIY Legal Marketing Workshop for Solo & Small Firms

We're excited to invite you to a DIY Legal Marketing Workshop for Solos and Small Firms on August 22 at LexisNexis! This seminar is designed for private practice attorneys and legal administrators who have limited marketing experience and are looking to find cost-effective ways to market their practice.

Legal marketing professionals will discuss traditional marketing efforts such as building referral sources and print advertising along with newer concepts such as testimonial marketing and commentary marketing.

Experts will share their knowledge in innovative formats such as TED Talks, Shark Tank-style pitches and panel discussions.

Agenda

Registration & Networking Breakfast: 8:30am
Workshop: 9-12:30pm

Ideas Worth Spreading: Marketing for Lawyers – 9:00 – 10:00

Camille Stell, Future of Law – Online Legal Platforms
Joyce Brafford, NCBA Center for Practice Management – Connecting the Network: Integrations and Automation Tools
Bob Friedman, Attorney at Law Magazine – Content Marketing
Pegeen Turner, Legal Cloud Technology – Before Day 1: Top 10 Tips to Market Your Firm

Break – 10:00 – 10:15

Using Technology to Market Your Practice: The Pros Show us How – 10:15 – 11:15

Lexis Nexis, Business of Small Law
Patrick Williams, Prorolo – What You Must Know to Market Your Firm Online
Hallie Kennedy – Using Google Analytics to Build a Digital Strategy
Marlet Edwards, Scroll Digital - Overview of Social Media, Blogging and Commentary Marketing

Break – 11:15 – 11:30

Legal Marketing Experts: Best Practices Scaled for Solo and Small Law Firms – 11:30 – 12:30

Laura Hudson – Using Social Media Promotion to Brand Your Firm
Lori Corlis –Keep It Simple, Get It Done
Derek Maine – The Importance of Developing a Marketing Budget