Raleigh City Group

When

Tuesday, August 22, 2017 from 8:30 AM to 12:30 PM EDT
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Where

LexisNexis 
1801 Varsity Drive
Raleigh, NC 27606
 

 
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Contact

Camille Stell 
LMA DIY Conference Chair 
 
camille@lawyersmutualnc.com 
 

2017 DIY Legal Marketing Workshop for Solo & Small Firms 

We're excited to invite you to a DIY Legal Marketing Workshop for Solos and Small Firms on August 22 at LexisNexis! This seminar is designed for private practice attorneys and legal administrators who have limited marketing experience and are looking to find cost-effective ways to market their practice. 

Legal marketing professionals will discuss traditional marketing efforts such as building referral sources and print advertising along with newer concepts such as testimonial marketing and commentary marketing.

Experts will share their knowledge in innovative formats such as TED Talks, Shark Tank-style pitches and panel discussions.

Agenda

Registration & Networking Breakfast: 8:30am
Workshop:
9-12:30pm

Ideas Worth Spreading: Marketing for Lawyers – 9:00 – 10:00

  • Joyce Brafford, NCBA Center for Practice Management – Connecting the Network: Integrations and Automation Tools 
  • Bob Friedman, Attorney at Law Magazine – Content Marketing 
  • Pegeen Turner, Legal Cloud Technology – Before Day 1: Top 10 Tips to Market Your Firm

Break – 10:00 – 10:15 

Using Technology to Market Your Practice: The Pros Show us How – 10:15 – 11:15

  • Lexis Nexis, Business of Small Law
  • Patrick Williams, Prorolo – What You Must Know to Market Your Firm Online
  • Hallie Kennedy – Using Google Analytics to Build a Digital Strategy
  • Marlet Edwards, Scroll Digital - Overview of Social Media, Blogging and Commentary Marketing

Break – 11:15 – 11:30 

Legal Marketing Experts:  Best Practices Scaled for Solo and Small Law Firms – 11:30 – 12:30

  • Laura Hudson – Using Social Media Promotion to Brand Your Firm
  • Lori Corlis –Keep It Simple, Get It Done
  • Derek Maine – The Importance of Developing a Marketing Budget