Wednesday, September 20, 2017 from 10:00 AM to 12:00 PM EDT
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SBDC at Kent State University Tuscarawas 
1776 Tech Park Drive NE
New Philadelphia, OH 44663

Driving Directions 


Canton Regional SCORE 

Karen Leonard 
Innovative Global Vision 
330-425-0922 x 112 


Stand Out Subject Lines 

September 20, 2017

  • 9:45 am - 10:00 am  - Sign in and networking
  • 10:00 am - 12:00 pm - Stand Out Subject Lines

Ignored or Engaging? How are your subject lines working or NOT working to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.

We’ll cover:

  • The three keys that make or break your subject line (and how short your window really)
  • What works – and what does NOT work – in capturing your readers’ attention
  • Length, brand, urgency and offers – make them work for your subject lines
  • Before and examples that make it crystal clear how to improve your results

Get their attention – get in the door – and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your succe

 About the presenter.

Karen Leonard the co-founder and Chief Marketing Officer of Innovative Global Vision, Inc. (IGV), a digital marketing and website design firm based in Northeast Ohio. With over 18 years' of experience in the IT field, Karen has a passion for helping small businesses grow. She works closely with her extraordinarily talented team of developers, designers and marketing specialists to help small businesses increase profits through their website and build deeper, more profitable relationships through the use of online marketing tools. Karen also hosts an online show, Tips for Turning Your Website into a Sales Genie.


Our educational seminars are just that: educational. Not thinly-disguised sales pitches, but workshops 

We speak on the hottest marketing topics and trends like:
  • Email Marketing
  • Social Media
You will enjoy our presentations and walk away with some actionable next steps.