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Tuesday, March 13, 2018 from 9:00 AM to 2:00 PM PDT
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The City Club 
155 Sansome Street
San Francisco, CA 94104

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Holly Wilkerson 
Executive Director
FPA of San Francisco 
9630 Bruceville Road, #106-149
Elk Grove, CA 95757
Phone (877) 260-3218
Website www.fpasf.org

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  Meeting Details

Tuesday, March 13, 2018
9:00 am - 2:00 pm 

Financial Life Planning in the 21st Century: Melding Theory and Practice;
Art and Science

 Elizabeth Jetton, CFP
Saundra Davis, Sage Financial Solutions

Thank You to our Meeting Sponsor:



Program Description:
Financial planners in the 21st century must be change agents in their clients’ lives.  The roles that financial planners need to assume must expand beyond that of advisor and technical expert, to that of facilitator, advocate, listener and collaborator.  This 4-part session is designed to offer context, new ideas, practical application and opportunity for reflection.

The session is based on an innovative new graduate course that Elizabeth designed and teaches, Introduction to Financial Life Planning.  We will survey the landscape of theories, tools and processes that have been developing over the past 20 years while looking ahead to the demands of the future.

This half day will combine presentation with practice.  We will integrate financial life planning into the entire 6-step process and have the opportunity to do exercises that can improve our impact and effectiveness in our work with clients.  During and after lunch, students from the Golden Gate University course will be invited to share their experiences and learning.  Saundra Davis will share her expertise in applying coaching skills to the delivery of financial planning.  We will end the day by bringing it all together so that you leave with clear take-aways, learnings and a plan of action.

Speakers' Bios:
Elizabeth Jetton, CFP
  Elizabeth Jetton, CFP, has been a thought leader in the financial planning
  profession for the past 26 years.  She has been a CFP professional since 1991
  and in the financial services industry since 1981.

  Elizabeth is a frequent speaker, nationally and internationally, on topics focused on
  the Art and Science of Financial Planning; Serving Women Clients; 21st Century
  Planning; Leadership; Building a Thriving Practice; and Applying Adult Learning
  Theory to the Practice of Financial Planning.

 Elizabeth served as President of the FPA in 2004.  She facilitated the FPA NexGen Annual Gathering (2017) and chaired the FPA Annual Retreat conference in 2015 and 2016.  In 2018 she will again facilitate the NexGen Gathering and serve as a mentor for the June FPA Residency program.

In 2012 Elizabeth retired from her financial planning practice at RTD Financial Advisors to focus on coaching and consulting financial planners and firms.  Her passion is in helping new and experienced advisors make a difference in their client’s lives by building innovative client-centered practices, processes, services and deliverables and through their own personal development.  She keeps her attention on the future and on developing innovative methods to enhance the value of financial planning.

Since 2010 she has offered training and consulting to advisors on how to change the conversation with women about money and finances to empower, educate and engage them more effectively.  She trains planners how to become conversational leaders to build trust and generate confidence and readiness for the financial planning engagement.  In addition, she leads firm retreats and is a guest speaker and facilitator for client events around the country.

Elizabeth is on the faculty of Golden Gate University’s MS in Advanced Planning program.  She teaches the course that she designed, Introduction to Financial Life Planning. She is also a senior adjunct professor at California Lutheran University in the Financial Planning MBA Program.  In 2017 Elizabeth became a graduate student herself, enrolled at University of Georgia, pursuing a M.Ed. in Adult Learning, Leadership and Organizational Development. 

Saundra Davis
Sage Financial Solutions

Saundra Davis is a financial coach, educator, consultant and motivational speaker who is nationally recognized for her work with community-based organizations that focus on asset building for the working poor. She is the executive director and founder of Sage Financial Solutions, an organization dedicated to helping communities develop comprehensive financial education programs.

Saundra is the Past-President of the Financial Therapy Association and is active in the Financial Planning Association (FPA) San Francisco Chapter Pro Bono Committee. She has served on the FPA Pro Bono National Advisory Committee the Diversity Task Force. She has received numerous awards for her work including the Heart of Financial Planning award and the Pro Bono Planner of the Year.

Saundra holds B.S. in Management and an M.S. in Financial Planning from Golden Gate University (GGU). She was an adjunct professor in the GGU and University of California at Berkeley Personal Financial Planning programs and has also served on the University of California Berkeley Financial Planning Program Advisory Committee.

Members Non-Members

Early Bird Registration
(Ends March 9, 2018)

$95 $115
Regular Registration (After March 9, 2018) $115 $135



You may still register online after March 9, 2018, however, you will be charged the Regular Registration price; online registration closes at midnight, March 11, 2018.

*This topic has been approved by the CFP Board for 4.0 hours of CE credit.