Lodging Industry: No brand, soft brand or rebrand?

The California Lodging Expo® and Conference , FREE to all attendees, who do not provide goods or sevices to the lodging industry, is the premier California hospitality trade show.  This annual event promises to be as popular as ever this year. Only 25 miles from Oakland Airport, the Hilton Concord is convenient, stylish and comfortable, the perfect venue for the Lodging Expo.

What is the right brand for your property? There are so many choices, and the options are changing all the time. Self marketing on the internet has opened up unheard of opportunities for smart hoteliers to create their own brand. Learn how to take advantage of all your options at the California Lodging Expo® and Conference.

7:00 – 9:00 am Registration Golden Gate Foyer – Enjoy coffee and pastries

9:00 – 9:15 am Welcome Session - Golden Gate Room B - $250 raffle prize

9:15 – 10:00 am General Session 1: Golden Gate Room B - $250 raffle prize "Ask An ADA Expert" presented by Bassam Altwal, a Certified Access Specialist, owner of CalAccessability. Bring your ADA question, anonymous or not to General Session 1.

10:15 – 11:00 General Session 2: Golden Gate Room B - $250 raffle prize drawing "Legal Jeopardy—Transgender and in the Weeds in California" presented by Christopher Alvarez, Associate with Fisher Phillips LLP. An interactive game focusing on transgender and cannabis laws in California.

11:00 – noon Lodging Expo: Golden Gate Room CDE - Prizes given every 15 minutes

12:15 – 1:15 Industry Luncheon: Golden Gate Room AB

Introduction: Timesh Patel, AAHOA: "The Lodging Industry and AAHOA"

Guest Speaker: Caroline Beteta, Visit California CEO: "#CATourism is Stronger United"

Keynote Speaker: Mimi Chakravorti, Executive Director of  Strategy, Landor: "Being Agile in an Age of Disruption"

1:30 – 2:15 Lodging Expo: Golden Gate Room CDE - Prizes given every 15 minutes

2:30 – 3:30 General Session 3: Golden Gate Room B – $250 raffle prize  "Legacy and Estate Planning": presented by Shahir Hanna of Principal Financial Group.

4:30 – 6:30 Evening Reception:  Foyer - Tasting of Gentleman Farm Wines sponsored by Passport Advisory Group, 2017 Excellence in Lodging & Hospitality  Award Ceremony, 2017 Scholarship Ceremony

Drawing for $1,000 Grand Prize (must be present to win)