Create a Lead Magnet and Facebook Ad From Start to Finish (to Grow Your Email List) 

*This was an in person workshop I re-recorded so people could attend virtually*

In this HANDS ON workshop/webinar, you'll learn how to grow an email list using a lead magnet and a Facebook Ad. See how to create a compelling offer, post it on your Facebook page, and promote it with an advertisement. Facebook ads are one of the most cost effective and efficient ways to get your organization noticed, and are a great way to grow your list!

You can follow along STEP BY STEP how to do this and complete this in one day through this training.

Cost: $149.00 in person or $59 virtual

Email marketing has 3x the conversions over social media, on average. Learn what makes a great lead capture so you can grow your email list month over month. Will it be a coupon? A free giveaway? A report or download you've put together on something industry specific? We will create the lead magnet together, and then post it to Facebook.

Then discover how to find your perfect niche target market on Facebook. What's the difference between "boosting" a post and a regular advertisement? You'll find out, plus learn tips on picking the best photos for your ads, how to word your advertisement for conversions, how to split test, and much more. We will create a campaign together in your ad account and make it LIVE!

Finally, once you have all these new email addresses, you need a follow up strategy! We'll tackle three different approaches to make sure you keep your new contacts in the loop and continue nurturing them over time

Presented by: Tracy Petrucci, a San Diego social media college professor, adult school educator, and boutique marketing agency owner.