Marketing Your Business & Driving Sales

09/28/20 & 09/30/20 - $25 - C0206

The ability to locate, educate, qualify and sell to new customers is a critical skill for most entrepreneurs.  This workshop will first discuss marketing strategies, including product or service pricing, positioning, the difference between features and benefits, and different marketing techniques. It then covers the basics of how to build a solid foundation for sales success using multiple methods and sales models including direct sales, telephone sales and online sales. The instructor will show you how to shorten your sales cycle and motivate prospects to action as well as hire and manage top sales performers.  At the end of this session, you will know how to:

• test your marketing message
• choose the right sales channel
• outline and implement your marketing strategy
• create a sales machine that is consistent and effective. 

Your Presenter: Christopher Ryan

Christopher Ryan is founder and CEO of Fusion Marketing Partners.  An entrepreneur and author of six books on revenue growth, Chris has three decades of marketing, technology, and senior management experience, and is a widely known expert in business-to-business marketing, lead-to-revenue modeling, sales strategy, and business startups. Prior to founding Fusion Marketing Partners, Chris served as Vice President of Marketing at several high-growth software companies.