This is an online class.
Esperanza Giardin
Colorado Springs SCORE
esperanza.girardin@scorevolunteer.org
Marketing Your Business & Driving Sales
09/28/20 & 09/30/20 - $25 - C0206
The ability to locate, educate, qualify and sell to new customers is a critical skill for most entrepreneurs. This workshop will first discuss marketing strategies, including product or service pricing, positioning, the difference between features and benefits, and different marketing techniques. It then covers the basics of how to build a solid foundation for sales success using multiple methods and sales models including direct sales, telephone sales and online sales. The instructor will show you how to shorten your sales cycle and motivate prospects to action as well as hire and manage top sales performers. At the end of this session, you will know how to:
Your Presenter: Christopher Ryan
Christopher Ryan is founder and CEO of Fusion Marketing Partners. An entrepreneur and author of six books on revenue growth, Chris has three decades of marketing, technology, and senior management experience, and is a widely known expert in business-to-business marketing, lead-to-revenue modeling, sales strategy, and business startups. Prior to founding Fusion Marketing Partners, Chris served as Vice President of Marketing at several high-growth software companies.