February 1, 2021, 6:30 PM 'til 8:00 PM, MDT and February 3, 2021, 6:30 PM 'til 8:00 PM, MDT

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Jerry Musselman
SCORE Colorado Springs

(719) 331-1448


How To Market Research

02/01/2021 and 02/03/2021 

Cost: $25


Market Research - This class will teach you how and why you should do market research for your business. It will help you find information you can use to make decisions for your business, whether you are a startup, thinking about investing in expansion or making capital investments

The more knowledge you have the better you can make decisions that will move you forward. Whether you are a new business trying to determine if this is the right time to start a business or grow the one you have;  you can learn about industries, competition, vendors, customers and more. This is a hands on workshop and will cover actual searches as well as questions and answers to give you the resources you need to grow.  You will leave with the knowledge to do your research, as well as the places to find much of this information for free.

Your Presenter:  Terry Zarsky

Terry Zarsky recently retired from the Pikes Peak Library District where where she has been the Business Services Librarian since 1987. She is highly qualified to assist the people in the community who are seeking to start a business or grow the business they are currently employed with or own. Terry can provide business information regarding formation, industry outlook, marketing, demographics, financials, advertising and other topics pertinent to running a business. She has worked closely with many business organizations in Colorado Springs, including the Southern Colorado Women’s Chamber of Commerce, the Southern Colorado Women’s Chamber of Commerce Foundation, SCORE Colorado Springs, the Small Business Development Center, the Greater Colorado Springs Chamber of Commerce & EDC and the Black Chamber of Commerce, among others.

She does speaking engagements for many groups in the business community and is also a panelist for TAP (the USAFA Transition Assistance Program). Terry is a Certified Mentor with SCORE Colorado Springs and does FREE one on one mentoring through the volunteer organization.