The IV Hydration Therapy Business Academy

8:00am-8:30am

REGISTRATION

8:30am-8:40am

Welcome

8:40am-9:20am

State of the Industry Address

Building the Foundation: Developing a Brand in an Increasingly Competitive Marketplace

Your clinic's brand defines the trajectory of your IV therapy business. In this session, attendees will learn the basic fundamentals of what goes into creating a unique brand in today's rapidly growing IV therapy industry. Attendees will uncover what drives their ICP (ideal customer profile) to buy & research, learn the difference between brand identity and brand image, why you need a USP (unique selling proposition), plus the importance of knowing your big WHY & keeping it at the forefront of your business growth initiatives.

Presented by: Audrey Neff, Director of Marketing, Patient Now

9:20am-10:00am

E-Commerce, Subscriptions and Memberships for IV Therapy

There's a lot of competition out there! How do you stand apart without cutting prices and starting a race to the bottom? Dr. Jonathan Kaplan, a board certified plastic surgeon and founder/CEO of BuildMyHealth will discuss how he and his team market their IV bar. Through e-commerce, subscriptions and memberships, he'll discuss their path to success with loyalty rather than steep discounts. Subscription business models are ones that charge clients a recurring fee for access to your product and services, however, on a deeper level, they are about building strong client relationships. Clients who already see value in what you are providing, turn into loyal followers who become reliable repeat customers and great referral sources. The higher the client retention rates are, the lower your acquisition costs long term. During this session, learn how to successfully include IV therapy and supplemental injections for your online store. Additionally, understand how subscriptions and memberships can incur loyalty without steep discounts. 

Presented by: Jonathan Kaplan, MD, Founder/CEO, BuildMyHealth

10:00am-10:30am

BREAK AND NETWORKING WITH EXHIBITORS

10:30am-12:30pm

Overview on State-Based Rules and Regulations Affecting the IV Hydration Industry

Learn the best way to structure an IV hydration therapy business including who can own, independent practice vs existing business, and the type of corporation for long-term success. Understand scope of practice for mid-levels, delegation requirements and whether a Medical Director must be onsite and see every patient. In addition, the policies and training necessary to operate compliantly and well. Identify best practices in hiring and marketing while remaining compliant.

Presented by: Jeff Cohen, Founder, The Florida Healthcare Law Firm

12:30am-1:30pm

LUNCH AND NETWORKING WITH EXHIBITORS

1:30pm-2:10pm

Understanding the Differences Between 503A vs 503B Compounding Pharmacies, Quality Systems for Each Type of Pharmacy and Examples of Preparations Available from Both

Presented by: Lawrence Woodhouse, PharmD, Director of Business Development, ImprimisRx

2:10pm-2:45pm

Commercial Real Estate Fundamentals for IV Hydration Therapy

For most IV hydration and healthcare practices, real estate is the second highest expense behind payroll. The difference between a properly or poorly chosen site and negotiated transaction can benefit or cost tens to hundreds of thousands of dollars over a ten-year period. With this much at stake, every consideration and transaction are paramount to maximizing profitability. Being educated on commercial real estate fundamentals can increase the potential to make your practice a success.

Presented by: Laura Ragle, Agent, CARR Realty

2:45pm-3:15pm

BREAK AND NETWORKING WITH EXHIBITORS

3:15pm-4:00pm

Best Practices in Hiring and Marketing While Remaining Compliant

Should you hire employees or independent contractors? What are your rights and what are your employees' rights? How about non-competition & non-solicitation agreements? During this session learn how to protect your business while creating loyal employees. We will also be discussing the laws surrounding referrals and gifts, fee splitting and the legalities. 

Presented by: Jeff Cohen, Founder, The Florida Healthcare Law Firm

4:00pm-5:00pm

Fueling the Future of Your Clinic: Marketing & Management Strategies for Success

Uncover the core four strategies to effectively launch, grow, and scale the modern IV clinic. Within this course, attendees will learn high-impact digital marketing tactics, how to build a social media strategy, how to improve lead conversion with internal processes and staff training, and how to develop a unique selling proposition for your practice.

Presented by: Audrey Neff, Director of Marketing, Patient Now

5:00pm-6:30pm

NETWORKING RECEPTION WITH EXHIBITORS

Join your colleagues, presenters, and vendors for a cocktail reception that immediately follows. Ask questions, share stories, and learn more about what makes this industry so special!