Measure Your Marketing - Cranston
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If you aren't measuring, you aren't marketing. Once the campaign is designed and sent off to the social media platforms and inboxes, the last step is to watch how people engage with your content, respond to your offers, and take action. If you want to see more results from your email marketing, now is the time to learn what data matters and how to improve the results you are already getting.
BIO: Michelle Girasole
Michelle is a 25-year veteran of the digital marketing arena. An award-winning author, innovator and entrepreneur, Michelle helps small businesses grow using online marketing strategy, PR and events. She teaches a variety of marketing workshops in Rhode Island for Constant Contact, helping business people learn to use the online marketing platform, which she has enjoyed doing since 2003.
Michelle is the co-author of "The Sassy Ladies Toolkit for Startup Businesses” and a graduate of the College of Business at the University of Rhode Island, where she received her BS in Marketing and her MBA. She is the co-founder (with Bob Salvas) of the Momentum Club, a small business growth support group. She is a Girl Scout leader and volleyball coach, and resides in Wickford, RI with her husband, Rich, and two children.