Reach Customers Online With Google

Learn how customers find your business online and how to promote your online presence using a free business listing, search engine optimization (SEO) techniques, and online advertising. We’ll introduce some tools that can help, including Google Analytics and Google Trends.

In this workshop we’ll discuss best practices for:

Creating a free Google My Business listing
Improving your website’s visibility in Google’s organic search results, on all devices
Advertising your business on Google

Speaker Bio:

Bryan Caplan

Bryan Caplan helps businesses elevate their digital presence. A national speaker for Grow with Google, award-winning CEO of Bryan Caplan Marketing and host of the Bigger Better Biz channel on YouTube, Bryan travels the country, presenting on a wide range of digital marketing topics to help small businesses grow and succeed.

Bryan has provided digital marketing strategy to well over 1,000 businesses since 2010 and is a guest lecturer at Suffolk University School of Business. He is also a contributing columnist to several publications including GoDaddy, WorldPay, BlueHost, Constant Contact, BusinessTown, and the Boston Business Journal.