Holiday Marketing:
Entice your customers with surveys and online deals
Contact
Buffalo Niagara SCORE
716-551-4301 (SBA Office)
Presenter Bio:
Ellen Williams
Constant Contact
Regional Development Director
New York and Connecticut 
Ellen has over 20 years of technology and marketing experience and has presented to over 10,000 small businesses, nonprofits, and associations. Her advice on best practices help organizations understand how to build great customer relationships that inevitable grow their businesses. Companies and organizations that have invited her to present include National Association of Professional Organizers, Inc. Magazine, Microsoft Corp. and Ellen has also been a speaker at the Inbound Marketing Summit in Boston, Fair Media Council's Connection Day on Long Island, and NYXPO for Business in NYC. The author of It’s About Time: Time Management Tips From The Software Revitalist™, Ellen has been published in numerous magazines including Crain’s New York Small Business, The New York Enterprise Report, Self-Employed Professional, and Success.
At the heart of small business marketing are the campaigns that drive action. Two important campaign types that is often overlooked are: getting feedback from your customers or supporters through the use of Surveys, Polls or Reviews and creating loyalty through Offers and Promotions. This session from Constant Contact will reveal simple but effective best practices and considerations for the small business or nonprofit seeking to gather the valuable insights from their audiences. It will also discuss how to leverage that feedback so you can use to design and deliver offers and promotions that hit the mark!
You will learn:
• The importance of listening and how to set your survey’s objective.
• Develop good questions that meet your objective.
• The different types of deal you might run.
• 5 steps to a great offer.
Thank you to our supporters for making this free event possible:
