SCORE Presents

Analyzing Your Competition and Creating a Competitive Advantage

Competitive market analysis is one of the most overlooked aspects of marketing. All too often, brands are so focused on what they’re doing, they aren’t paying attention to what their competitors are up to.  Keeping your eyes open when it comes to your competition is incredibly important to make sure you don’t get blindsided. And it’s not just your closest rivals you need to monitor, it’s the wider marketplace and your consumers.

 A competitive analysis is a critical part of a business’  marketing plan. With this evaluation, a business can establish what makes its product or service unique--and therefore what attributes should be played up in order to attract the target market.

Our presenter is Ang Jandak.  Ang is a marketing professional with over 15 years in the marketing industry with a focus on digital.  Ang believes people are the foundation of any business.  She is adamant about creating and streamlining processes so people can focus on people, not paperwork.