Creating a Digital Marketing Blueprint for Your Business, Part 5: Facebook Marketing 

Your website is the one piece of the internet you actually own. There are multiple options for creating a website, from a single landing page to a multiple page site with customer access and shopping carts and more. How will you make online selling easy? In this session, learn from a panel of experts about websites and POS systems and determine what’s best for your small business. IIn a world where digital marketing reigns, the rules seem to constantly fluctuate. Small business owners need resources they can rely on that are easy to manage while maintaining all the other aspects of running a business.

This six-part series provides small business owners with a basic overview of creating a digital marketing plan, identifying their target market and details on carrying out specific pieces of that plan including creating a website, Facebook marketing and Instagram. All the basics of a complete digital presence for businesses will be covered.

In this session, we will cover Facebook Marketing:

Learn the latest strategies for using Facebook to market your business: what’s new and why it’s important; the difference between a Facebook profile, a page, business manager and ads manager. Learn the difference between Facebook ads and boosted posts, and about groups and bots. Pre-req: Facebook personal profile AND Facebook business page.

Sessions are limited to 18 participants and lunch will be provided.

Participants are encouraged to bring their own technology, but laptops will be available for use during the seminars if needed. It is important that participants also bring login information for their social media accounts.