Workshop Descriptions
In alphabetical order

Constant Contact Live with Q&A (Alex Holden - Constant Contact)
In this session meet Constant Contact’s trainer and  get ready to push send. We’ll show you easy tips and tricks for effective  email marketing.

Content Marketing (Liz Harsch – Tailor Made Advertising)
Blogging, Email Marketing and Newsletters—how do you get an audience to be interested enough to follow your efforts? Learn more about what you can offer to keep your clients and similar prospects engaged enough to follow or connect with you in the future. It’s all about your content and how you sell it.

Create Email Marketing that Rocks! (Victoria Byrne - Creative Marketing Services and Nick Cavarra - Social Punch Marketing)
Email Marketing is not dead!  Learn best practices in Email Marketing while we show you how to create a Social Media-friendly email newsletter.  Leave this session ready to create professional-looking email communications that will get real results!

Digital Marketing Strategy (John Walker & Jared Smith  – Talent Evolution)
Start developing your game plan for 2015! Are you ready to take your business to the next level? Have you outlined your approach for success?  The digital world of blogging, mobile, email, social media marketing and SEO continues to evolve. It’s important to stay on top of the trends. This dynamic session will help you plan out a successful digital marketing strategy to increase revenues in 2015 while staying ahead of the competition.

Express Business Plans (SCORE - OC LA or Ventura)

Facebook for business why advertising is the new game (Merri Jill Finstrom and Dave Finstrom – HUTdogs)
In this session we will discuss best practices for using Facebook for business; We will look at how to use Facebook ads to help boost your engagment and your Likes. We will also discurss strategies and ideas, the importance of building your audience, content and posting ideas to create engagement.

Financial Statements - How to understand what they are telling you. (SCORE - OC LA or Ventura)

Get Creative by Thinking Outside of your in-the-box-self! (Cameron Pashak -  LinearSG)
In this session we will look at brain storming techniques, learning to step outside of your usual comfort level in developing edgy, clever and offbeat content, learn best practices in using other’s content, photography and imagery to capture and engage your audience.

Google Adwords - The Power of PPC Advertising (Stu Atkins - Akins Marketing Solutions)
Learn how Google Adwords is one of the most effective tools to drive targeted, relevant traffic and customers to your website and business.  With Adwords you’re in control.  You set your daily budget, create your own ads, choose geographic placement, and build your keyword list.  In short, Adwords allows a small business to become their own micro ad agency for just dollars a day.

Grow your list with Social campaigns + Facebook (Tracy Petrucci)
In this session you will learn how to grow your email list using a Constant Contact Social Campaign. Find out how to create a compelling offer, post it as a lead capture tool on your Facebook page, and promote it with a Facebook advertisement. Learn the 3 key components of making a successful ad, and what do with all those great leads that end up in your email list!

Instagram Basics - Lifestyle marketing for business (Natalie Goche’ )
In this session you will learn how to harness the power of visual branding using Instagram.  With a few basic key principles and immediate takeaways, you’ll be able to capitalize on one of the fastest growing social networks of 2015

Leveraging Local Networking (Area Chambers of Commerce)
Learn how to leverage events, your area Chamber of Commerce and other face-to-face opportunities to  build your  local network, grow your business and find new prospects. We will also review the importance of having an effective “elevator pitch”.

Pinterest - Social Media That Sells (Liz Harsch – Tailor Made Advertising)
Pinterest is the number one direct response social media platform to date. That means it sells. If you are not using Pinterest you are not achieving the SEO you need to help spread the word about your services and products. Learn what fortune 500 companies already value.

Pinterest  - Boards and images that get noticed (Roni Ramos – Harmony 3 Productions)

Social Media Campaigns that produce results (Merri Jill Finstrom and Dave Finstrom – HUTdogs)
Engaging your customers, influencers, fans, subscribers etc. through a well-planned campaign, using Email Marketing and Social Media, can help your business or non-profit grow. We will discuss low cost ideas for online marketing campaigns and tactics for measuring success.

Search Engine Optimization -  SEO (John Walker & Jared Smith  – Talent Evolution)
Tips, Techniques & Tools for Small Business Owners. Are prospective customers finding you on the web? Search engine optimization is a critical element of your online marketing strategy. Learn how to get your site found.

Twitter, How to Market Locally (Mark Mikelat – Building Aspirations)
Twitter can be used it to find customers in your own backyard. Twitter is a global social media marketing platform, but with some expert tips can you use to find local customers and clients. You can find them, connect with them, engage with them and convert them into fans of your products and services. In this training you will learn; how to find and follow local businesses, find local media outlets, how to find and connect with local celebrities,  spying techniques to see what your competition is doing and expert management strategies to track results.

Winning the Battle for Attention (Stu Atkins - Akins Marketing Solutions)
In this session we wil look at Five Tips To Improve Your Website, Increase Sales, and Better Manage Your Digital Marketing. Social media is important, but the foundation of your digital strategy must be your website.  All digital sales roads should lead to your website. We will look at - How to write landing pages that sell, How to write site content that’s fun to read, Why a mobile-friendly website is essential for online success and The importance of knowing your customer personas.

Video Marketing - Top 10 Tips (Roni Ramos - Harmony 3 Productions)
Online Video is exploding...and small business is loving it! YouTube, email, social media...All of these are great ways to market your online videos. Now that you have a great video for your brand, we’ll share our top 10 ways to market it and use that customer engagement to boost your business.

What is Web Hosting and Why is it Critical to your Business? (Jason Hong -  InMotion)
Learn best practices for hosting your web site, and tips to help keep your web site fast and secure. 

WordPress Top 10 Tips for Business (Victoria Byrne – Creative Marketing Services)
In this informative session, learn the following: Top 10 Reasons Why it’s Great for Small Businesses and Key Website Trends (including mobile/smartphone/tablet usage) and the importance of responsive website design.

Wordpress DIY Themes and Plugins (Nick Cavarra - Social Punch Marketing)

Working Capital for Small Businesses (East West Bank)
In this session we will discuss how to find working capital for your small business. We will look at what you will need to secure a loan and what resources are available.

Workshops in Spanish

Social Media 101: Para principiantes (Armando Ehrenzweig - Get In Motion!)
Esta es una presentación para personas que quieren saber cómo es que se utilizan los medios sociales en los negocios. Esta plática es para usted que ha estado pensando en cómo llevar su negocio u organización al mundo del internet.  Te compartiremos el uso de cada una de las 5 plataformas más populares: Facebook, Twitter, LinkedIn, Pinterest, y Google+.

¿Cómo funciona el email marketing? (Armando Ehrenzweig - Get In Motion!)
Ideas para toda persona que se siente confundida en cómo funciona el mercadeo online en comparación con el mercadeo tradicional. Veremos cómo se inicia y promociona un negocio de manera tradicional para tomarlo como ejemplo y ver cómo se lleva y promueve un negocio en internet.

¡A trabajar! En este taller te compartiremos ideas y estrategias para captar nuevos clientes y desarrollar tu lista de contactos para que tu negocio siga prosperando. (Armando Ehrenzweig - Get In Motion!)
La meta es tener una lista de personas que realmente estén interesadas en tus productos y servicios con los cuales estarás en continuo contacto compartiéndoles tus conocimientos acerca de tu negocio u organización. Te mostraremos 60 maneras sencillas y prácticas para agregar más contactos a tu lista.