Lyle Bunn 
Digital Media 


Tuesday January 24, 2012 at 8:00 AM 
Tuesday January 24, 2012 at 1:30 PM 

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Scotiabank Theatre: Toronto Entertainment District 
259 Richmond Street West at John St.
underground parking on site
Toronto, ON M5V3M6

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Digital Signage Masters Series:
CONTENT is King - Best Practices


Pre-registration is now closed.. but please join us !
$45 at the door - opening at 8AM.    

A must-attend event for anyone involved in the use, operation or supply of Digital Signage and Dynamic Place-based media.

"CONTENT" that delivers the business and communications value from the use of Digital Signage and Dynamic, Place-based media. During this January 24th morning event, specialists in primary aspects of Dynamic Digital Signage CONTENT will provide insights and current best practices in using the medium for shopper, patron, visitor, staff and student communications.

This is the fourth in a series of Masters Series events that have focused on The Air Canada Centre (case study), Digital Signage in Retail and on Nov. 16th Digital Signage - Planning for Success.

Part 1 of this 3-part, information-rich Digital Signage Masters Series event will be presented by Cineplex Digital Solutions which has served many end users including Scotiabank, Labatts, Rogers, ONroute, Holt Renfrew, Maple Leaf Sports and Entertainment - Air Canada Centre, Aramark, SunTrust and others

Part 2 of this 3-part morning session will feature a panel of specialists in key elements of digital signage CONTENT. See the agenda below.

Part 3 includes multiple opportunities for networking with other end users, network operators, advertisers, integrators and suppliers in attendance. A light lunch is provided while networking.

Jan. 24 Agenda

8 AM   Doors Open, Registration and Networking  
9 AM   Welcome - Program Start                                                    

9:05   Part 1 “CONTENT is King” - Best Practices & Proven Approaches     

  • Improving Content planning                
  • Repurposing content elements        
  • Content ReUse / Transmedia          
  • getting the best quality ads from advertisers          
  • Analytics to improve content performance

10:10 AM   Break / Networking

10:30 AM   Part 2: Panel of Specialists (presentations & open Q & A moderated by Lyle Bunn)

  • Jeff Collard, CEO Omnivex - Software considerations for Content Success
  • John Sheehan, NEC - Ad & Sponsored Content in the Playloop
  • Faizel Javer, Intel - Anonymous Video Analytics for Content Optimization  

11:45 AM Closing - Upcoming industry Events

11:45 - 1:30   Part 3: Networking - light lunch    

Key learning outcomes and participant benefits:  

  • Gain insights to improve your Digital Signage planning and operations
  • Improve your business, advertising and merchandising results
  • Reduce content costs 
  • Gain usable approaches to planning, sourcing and operating successful digital signage that minimizes cost, risk and complexity
  • Hear lessons from and meet award-winning providers of digital signage Content elements
  • Understand planning and performance benchmarking approaches related to 
  • Minimize content-related costs and complexity.
  • Hear approaches to integrating dynamic signage as a powerful promotional device with other media including mobile, internet, social media and loyalty programs.
  • Network with others focused on Content and Digital Place-based Media success.


This education event is organized by Lyle Bunn, an independent analyst, consultant and educator, is considered one of the leading figures in North America's Digital Signage industry for his contributions to digital signage planning and application. He presents at every major Digital Signage event, has published over 200 articles and major whitepapers on Digital Signage and his eBook "Digital Signage Planning Guide", now in its 5th edition is used around the world. Over 2000 professionals have used his "SPEED" Digital Signage Training Program, which will be available online in November 2011. He is a member of the Academy Faculty of InfoComm International and serves on the Advisory Boards of Digital Signage Expo, Customer Engagement Technology World as well as several other events and publications. He is a member of several industry award judging panels. See

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Pre-registration with pre-payment is required. Have your credit card ready during registration to avoid registration uncertainty and duplication.  
Full-time media or group registrations please contact Lyle Bunn at or 613-475-9121.